The Challenge

As one of Michigan’s fastest growing managed IT service firms, Worksighted approached Boileau for a strategic PR and marketing partner. While they spent years managing their own marketing communications materials, they increasingly worried their efforts were too disjointed.

They feared inconsistent messaging was creating disconnect between prospective customers and their true brand. What’s more, they were on the verge of a strong push to expand into new markets, and needed creative and strategic bench strength to make the transition.

“The Boileau team has been an indispensable resource in helping us refine our message and tell our story in new and exciting ways.”

Ryan Wenk

Marketing Manager, Worksighted

The Results

Through our multi-year partnership, Boileau served as an outsourced marketing partner during a period of rapid growth including the establishment of new offices in SE Michigan. The company experienced double-digit growth each year and expanded from about 35 employees to over 70.

Their marketing became focused, consistent and more effective in supporting their growth by creating an environment that encouraged sales. We provided a strong, consistent marketing presence, enabling and supporting the development of their in-house marketing department.

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