The Challenge

When the James De Young Power Plant on the waterfront of Lake Macatawa retired in 2016, it triggered an opportunity to discuss what the future of the property should be. This led the City of Holland and Holland Board of Public Works to ask a larger question: what should the future of the entire waterfront of Holland look like?

They approached Boileau for strategic communications counsel on a community-wide public engagement campaign to get the community’s input on what the vision for Holland’s broader waterfront should be for decades to come.

The Results

The City and Board of Public Works were successful in creating a vision statement, a vision diagram and guiding principles for the future of Holland’s waterfront. The city council has now adopted that vision and framework and will be looking at opportunities to develop and manage the waterfront toward that approved vision for the next 50 years.

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