Far more than a battery, Volta offers complete lithium ion power systems for almost any mobile application. Volta’s products are advanced, technical and revolutionary: a difficult combination for clear communication to audiences unfamiliar with automotive industry standards. Boileau was amped to come alongside Volta to help articulate their products in a way that customers and users across industries could understand while also debunking lithium ion myths and falsities.
Our first task was to deeply understand both Volta’s brand and technology. Boileau performed a customer and key-employee survey, a branding workshop and a communications audit to develop a clear snapshot of the Volta brand.
Once we’d gained a deep understanding of both the “who” and “what” of Volta, we worked with their leadership to develop brand messaging that gave the brand an authentic voice. The messages are flexible enough to reach across markets while supporting one common brand.
Using the new brand and discovery as our guide, we tailored a comprehensive strategic plan to support Volta as it expands into new markets and develops new industry applications.
Guided by the tactics outlined in the strategic plan and Volta’s new industry growth, Boileau developed a new website, designed fresh sales materials, earned media coverage and much more.
Now several years into a partnership with Boileau, Volta’s marketing has a clear, comprehensive voice. They empower their sales teams and vendors with the understanding and tools necessary to drive rapid growth in sales. Volta has earned both local and national media coverage for their new partnerships and industry innovations. Other deliverables include motion graphics, live action video, trade show support, collateral tools, website development and more.