The Challenge

We began working with SpinTech MRI in 2019. As a small medical device start-up, they came to us with a name, a pitch deck, a basic website, and a revolutionary product they hoped would change the world of MRI. After working with them for a few years to craft their brand messaging from the ground up, they came to an important crossroads: they were about to acquire another research company, and their main product was about to go to market with FDA 510(k) clearance.

In the midst of this complexity, their brand needed a refresh. With the acquisition, we needed to shift their brand from a company marketing a single product to a full medical device research and development product support company. Adding a new product launch into the mix at the same time meant they’d also need a full suite of branding, marketing, advertising, and PR support that could evolve with them.

The Results

In our time working with SpinTech MRI, our team achieved a high level of understanding for one of our most technologically complex clients to date. Content reviewers with doctoral degrees believed that our original thought leadership pieces were written by a collaborating PhD. Updated branding materials also helped their team successfully engage with investors for their next stage of company funding.

The fresh trade show materials brought them success at in-person events, helping them garner promising sales leads. LinkedIn InMail trade show promotions sported impressive numbers, with a whopping 76.98% CTR and 44.29% CTR respectively. Targeting for all digital advertising allowed their brand awareness ads to reach decision-makers at top medical research institutes, hospitals, and private imaging centers.

Overall, media tracking estimates show that SpinTech MRI-related stories reached millions of people in 2021. Our release about STAGE’s FDA 510(k) clearance earned over 180 news stories, while the MR Innovation merger release resulted in over 70 stories.

Updated web designs and content also had an impact: year-over-year website usage increased by 31.5%, website bounce rates decreased by 14.5%, and average session duration increased by 14.1%.

Interested in Working with Us?

Get In Touch