The Challenge

With the continued rise in the electrification of vehicles, the demand for LG Chem’s high-quality batteries has been accelerating. LG Chem Michigan supplies advanced lithium ion batteries for vehicles like the Chevy Bolt and Chrysler Pacifica from their Holland location. As a result, they have experienced a dramatic increase in the need for both engineering and technical operator talent. This challenge has been exacerbated by the region’s tight labor market, so to differentiate themselves as an employer, LG Chem needed to establish an employment brand to attract and retain the right kind of talent.

The Results

The success of this partnership has been the creation of an employment brand that is authentic to the people who do best at LG Chem and has helped them build their team. Since engaging with Boileau, LG Chem has grown their staff from 500 to 900 employees and their employee retention rates have increased.

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