The Challenge

In 2008, the HBPW needed to engage with the community in the process of determining the city’s future energy generation solution. A complicated decision, it was crucial to create a dialog with stakeholders where the HBPW could clearly communicate the practical and technical factors in the decision while listening to the social, environmental and financial concerns of the community.



“The P21 Decision campaign paved the way for clear communications as we engaged the community in deciding Holland’s Energy Future. The result is a beautiful, world-class energy station that reflects the values of the community.”

Dave Koster

General Manager, Holland Board of Public Works


While the campaign continues today, the results are already evident. The HBPW has completed construction of the Holland Energy Park with overwhelming support from the community. The P21 campaign worked in two directions:

  1. Helping HBPW to explain complex decisions to the public
  2. Opening a channel for the community to shape their energy future.

Interested in Working with Us?

Get In Touch