The Challenge

On the heels of a successful millage campaign, Holland Aquatic Center (HAC) had the opportunity to expand their service offerings as part of their facility’s renovation and expansion.

To support this, they would need a more modern brand, both visual and in words, that better represented their additional capabilities without losing sight of their roots as an important local source for swimming lessons and aquatic activities.

The Results

The Holland Aquatic Center’ updated name, messaging and visual brand helps to align them with their position as Holland’s premiere aquatics and wellness facility. It’s easy for members and visitors to seek and find the information they need about HAC’s offerings, both online and in-person, and Boileau continues to provide HAC with ongoing communications support as the community is enjoying the newly renovated facilities.

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