Managed web services, also known as “Managed Web” refers to a cost-effective, flexible approach to web marketing characterized by iterative releases, quality content and efficient communications. You can define project-based web services as the traditional, linear method of producing a website or organizing a web marketing campaign. 

To help you understand the difference, we’ve designed a couple of charts that compare managed web with its predecessor, traditional project-based web services:

This is the second post of our three-part series on Managed Web Services. In our first post, we discussed the 5 reasons why managed web services might be better for your next web project. If you haven’t seen it already, please feel free to head back there and check it out (so you have a bit more context for the conversation).

Chart 1: Managed Web vs. Project-Based Web Services: Feature Comparison Table


Managed Web ServicesProject-Based Web Services
PaceIterativeOne and done
Project Management TypeAgileWaterfall
Who is it good for?+ Mission-critical web services
+ Long-term web marketing initiatives
+ Companies that lack a full in-house web marketing team
+ Non-essential web services
+ Microsites
+ Short-term campaigns with limited scope
+ Companies that have ample in-house resources, but need a little help for a specific project
PlanningEach project phase is submitted to a long-term vision that adapts to changing business objectives. All discovery, content strategy and planning are complete at the outset and should not change throughout the course of the project. 
FlexibilityPlans may adapt based on user feedback and data collected at the end of each phase.Adaptations constitute a change in scope and require budget revisions and updates to the contract.
Custom Graphics, Photography & Video SupportIncludedDependent on project scope.
Security & MaintenanceIncludedSeparate service or cost option after launch.
Access to ExpertiseFull spectrum of web marketing expertise available at any timeTeam of experts preselected based on project scope.
CostScales monthly (only pay for what you use)Lump sum upfront investment. Monthly maintenance and follow-up services billed separately
Initial ReleaseFast, but with limited featuresSlow, but with all features in scope
Analytics Monitoring & FeedbackIncluded; informs the planning segment of each phaseSeparate service or cost
New Content & Feature DevelopmentCan be rapidly added to development pipeline and scheduled for next release at any timeHandled on a quote-to-quote basis. Timeline depends on ability to find a capable vendor with work capacity.

Chart 2: Managed Web vs. Project-Based Web Services by Process

The primary difference in process is project management style. The cyclical nature of managed web services means that your website may start simple but will continually grow and evolve to keep step with your changing business needs.

In contrast, project-based web services has a clearly defined beginning and end, with maintenance or security monitoring typically sold as a separate service.

We’ll explore more about how iterative web design works in our next post, so check beck again with us soon.

Shameless Plug

Need help determining which type of web services would work best on your next project? Whether or not you choose to work with us, give us a call, and we’d be glad to help you talk it through.

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About the Author

Erich Boileau

A consummate tradesman of web development, design, writing and content strategy, Erich has immense talent in sculpting online communications. Prior to joining Boileau Communications in 2012, Erich spent two years living in Rabat, Morocco, where he consulted with CultureLink International and as a freelance web developer and designer. In 2014, Erich and his wife relocated to Osaka, Japan as missionaries, and he continues his work for us as our web leader. Erich has a passion for coffee, sushi, and laughing at his own jokes.

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