One of the biggest advantages to iterative, managed web development is that you can use your new website features as soon as they’re ready, instead of waiting for every feature to be complete. Let’s look at how an iterative process works.

This is the last article of a three-part series on Managed Web Services. In our last post, we looked at the difference between managed web and traditional project-based web development, and in the first article we discussed why a managed web services model is better for your company. If you haven’t already given these a read, please feel free to go back and have a look—you’ll have a bit more context for this article.

Managed web services refers to a cost-effective, flexible approach to web marketing characterized by iterative releases, quality content and efficient communications.

Our Managed Web Process

Each service provider is going to have some differences in their process. At Boileau Communications, we begin with our core process of discovery, planning and creation to get you through initial launch. Then, we break into phases, each with four distinct increments: measure, plan, create, release. Depending on the features, a phase may last only a couple of days or several weeks.

The end of each phase concludes with a release of a fully-functional, live product. A release may be something as simple as a blog post with a distribution content marketing plan, or something as complex as a new eCommerce store on your website.

The release cycle, illustrated in the chart below, begins with measurement (feedback and monitoring) of the previous release.

Managed Web Services Process
Iterative Web Services Process

Shameless Plug

If ongoing, iterative web marketing sounds like it would be a good fit for your company, or if you would like to talk to someone to learn more about how managed web might help you get a fast start on your next web initiative, please don’t hesitate to give us a call.

Contact Us


About the Author

Erich Boileau

A consummate tradesman of web development, design, writing and content strategy, Erich has immense talent in sculpting online communications. Prior to joining Boileau Communications in 2012, Erich spent two years living in Rabat, Morocco, where he consulted with CultureLink International and as a freelance web developer and designer. In 2014, Erich and his wife relocated to Osaka, Japan as missionaries, and he continues his work for us as our web leader. Erich has a passion for coffee, sushi, and laughing at his own jokes.

More Thoughts by Erich

What to Read Next

5 Reasons Why Managed Web Services Might Be Better for Your Next Website

While there are some applications where a project-based web services model makes more sense (e.g. non-essential websites, microsites, short-term campaigns, etc.), we believe that a managed web approach is more cost effective and yields better results in the long run.