A+ Lemonade | A Brand Parable

When my kids ask me what I do

I tell them I’m a storyteller. That used to be a good enough answer until last summer. Then Abby, my oldest, pushed further.

Well, what kind of stories? How do you tell them? Can I be in one?

At the time, she was also launching a fledgling lemonade stand with a bit of a brand crisis. So, to answer these sorts of questions, we thought why not show her what we do by telling a story and helping refresh her brand in the process.

A+ Lemonade is the result. Abby liked it. We hope you do too.

~ Vince & the Boileau Team

Digital Well Being Reminder

After you watch it, consider taking a walk and grab a lemonade! Your inbox can wait!

Recent & Related

Storytelling & Persuasive Communications

In this webinar, we take a look at the power of storytelling as the foundation of persuasive communications, the psychological and neurological impact of transportation in stories, and we outline three things that you can do to improve the quality of storytelling at your organization.

Aw, Ah & Oh: the emotions behind the marketing

The best communicators have figured out how to shortcut narrative marketing by focusing on three emotions: Aw, Ah and Oh.

How Much Does A Video Cost?

As digital storytellers, we probably hear this question most often in working with new clients. Quality video in the past has been inaccessible to small businesses whose success didn’t rely on it, but the expectation for not just a video, but video(s) as a primary...