The arrival of WordPress’ Gutenberg editor has sparked a great deal of discussion about the everyday page builder tools we use to create content online.
WordPress 5.0 Gutenberg & The (Eventual) Death of the Page Builder
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Managing the Smacktivist
Managing the Smacktivist Smacktivisit: noun A person who uses social media primarily to talk smack about an organization, business or person. Usually this person sees themselves as an activist for a cause of some sort. Also see: “Troll” Social Media has changed...
How Much Does A Video Cost?
As digital storytellers, we probably hear this question most often in working with new clients. Quality video in the past has been inaccessible to small businesses whose success didn’t rely on it, but the expectation for not just a video, but video(s) as a primary...
How to Create a Stop Motion Video: Our 10‑Step Process
Demystify stop motion films by going through our process in creating one step-by-step. Find resources of where to go for inspiration and tips along the way.
Do you know your employment brand?
As unemployment rates in our region continue to be incredibly low, the pinch for qualified talent at all levels persists as a plague on West Michigan businesses. What are the smartest companies doing about it?
Talkin’ About Their Gggeneration
I’m a Boomer who has a lot of fondness and respect for the much-maligned Millennials. I’ll admit, I’ve had fun at their expense and indulged in a little snowflake-calling and participation trophy mocking. But my heart’s not really in it.
What will the next generation of local news look like?
The role of the reporter in 21st Century news: an accountable curator of content.
Why Media Kits are Great for Journalists & Your Company
Whenever possible we provide digital media kits. More than a press release, we include visual elements to aid in the story like photography, graphics or videos.
How to prepare and optimize images for use on your WordPress website
A primer for authors and editors. It’s a good time to brush up on some effective practices to optimize images for fast WordPress page loads.
How to beat the Instagram Algorithm in 2020
Instagram’s algorithm is a’changing. Long gone are the days of simply slapping an Instagram filter on an image and pushing upload expecting every follower to see your post. If you’re looking to grow your Instagram following in 2018, we’ve put together a few tips to help you navigate the Instagram waters.