Before Holland BPW could build one of the world’s most remarkable power plants at the gateway to downtown, they faced a critical challenge: How to get the community to take an active role in shaping their energy future.
ReadBusiness information security
A few weeks ago many Pokémon Go users were surprised to learn that the game requested full permission to their Google Accounts on IOS.
ReadCrisis: Workforce Disruption
A West Michigan food processing company faced the threat of workforce disruption. An out-of-town union attempted to organize the workforce by making undeliverable promises and threats. The company relied on close collaboration and teamwork to produce its quality products, and the introduction of a third party into the management relationship would ultimately have harmed the company and employees.
ReadInstagram: No longer just for B2C
It’s becoming more apparent to marketers that when used effectively, Instagram can be a strong digital marketing tool.
ReadNegative reviews: An opportunity for growth
Today’s online review forums offer patrons more opportunities to review your business, good and bad.
ReadElection 2016: What we can learn to run better businesses
Story in yesterday’s Detroit News showed that once again Ottawa and Kent Counties led the the State of Michigan in population growth in 2015.
ReadBoileau Communications Hires Leanne Schaeffer As Media Relations And Marketing Specialist
The growth story continues for Boileau Communications Management LLC.
ReadCrisis: Retail Labor Dispute
A Midwest retail chain experienced public backlash over a labor issue, including an explosion of negative social media reaching around the world. The social media campaign called for a boycott that was impacting patronage and sales. The company’s legal counsel connected them with us for communications assistance to help them tell their story.
ReadPerrigo
Perrigo is the world’s leading manufacturer store-brand, over-the-counter healthcare products. As Perrigo’s products fueled rapid international growth, the company needed to attract large numbers of new professional employees. The problem was Perrigo was a company that few had ever heard of.
ReadWe won gold at the 2014 ADDY Awards
We were pleased and honored to learn recently that our work earned three American Advertising Awards at the AAF West Michigan ADDY Awards.
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