Managing the Smacktivist Smacktivisit: noun A person who uses social media primarily to talk smack about an organization, business or person. Usually this person sees themselves as an activist for a cause of some sort. Also see: “Troll” Social Media has changed business in a lot of ways. It offers an incredible opportunity for companies […]
Read
How Much Does A Video Cost?
As digital storytellers, we probably hear this question most often in working with new clients. Quality video in the past has been inaccessible to small businesses whose success didn’t rely on it, but the expectation for not just a video, but video(s) as a primary platform has risen insatiably across all business sectors of late. […]
Read
How to Create a Stop Motion Video: Our 10‑Step Process
Demystify stop motion films by going through our process in creating one step-by-step. Find resources of where to go for inspiration and tips along the way.
Read
Do you know your employment brand?
As unemployment rates in our region continue to be incredibly low, the pinch for qualified talent at all levels persists as a plague on West Michigan businesses. What are the smartest companies doing about it?
Read
Talkin’ About Their Gggeneration
I’m a Boomer who has a lot of fondness and respect for the much-maligned Millennials. I’ll admit, I’ve had fun at their expense and indulged in a little snowflake-calling and participation trophy mocking. But my heart’s not really in it.
Read
What will the next generation of local news look like?
The role of the reporter in 21st Century news: an accountable curator of content.
Read
Why Media Kits are Great for Journalists & Your Company
Whenever possible we provide digital media kits. More than a press release, we include visual elements to aid in the story like photography, graphics or videos.
Read
How to prepare and optimize images for use on your WordPress website
A primer for authors and editors. It’s a good time to brush up on some effective practices to optimize images for fast WordPress page loads.
Read
How to beat the Instagram Algorithm in 2020
Instagram’s algorithm is a’changing. Long gone are the days of simply slapping an Instagram filter on an image and pushing upload expecting every follower to see your post. If you’re looking to grow your Instagram following in 2018, we’ve put together a few tips to help you navigate the Instagram waters.
Read
Meet Ben, our new video cave resident.
Boom. Boileau Got Bigger. Ben Dehart joins Boileau Communications Management LLC. Ben joined BCM after earning his bachelor’s in video production from Grand Valley State University. Skipping the morning coffee, Ben draws his energy each day from the opportunity to be creative. Ben is passionate about creating clear communications through the marriage of motion and […]
Read