Thought

Before Holland BPW could build one of the world’s most remarkable power plants at the gateway to downtown, they faced a critical challenge: How to get the community to take an active role in shaping their energy future.

A West Michigan food processing company faced the threat of workforce disruption. An out-of-town union attempted to organize the workforce by making undeliverable promises and threats. The company relied on close collaboration and teamwork to produce its quality products, and the introduction of a third party into the management relationship would ultimately have harmed the company and employees.

A Midwest retail chain experienced public backlash over a labor issue, including an explosion of negative social media reaching around the world. The social media campaign called for a boycott that was impacting patronage and sales. The company’s legal counsel connected them with us for communications assistance to help them tell their story.