Finding positives in failure

In Blog, Business | By

I don’t mind talking about my failures. People who know me know I’m a believer that I’ve learned more over the course of my life from my failures than I have my successes. Not long ago I saw a piece in the Wall Street Journal talking about how some leading Ivy League schools and others […]

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How Playing Dungeons & Dragons Makes You Better at Your Job

In Blog, Business | By

Staring wistfully out the window on a Friday, you begin to think about the upcoming weekend, excuses to avoid going to that wedding for your second cousin, chores you’ve been avoiding during the workweek. And if you’re me or millions of other people around the world, you are looking forward to meeting up with your […]

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Word of Mouth

In Blog, Marketing | By

For all the wonders of digital marketing and social media, it’s a little easy for us marketers to forget the astounding power of personal relationships in advocacy for a brand. Several years back I read a great little book called Contagious (2013) by Jonah Berger about why things go viral, or why people share ideas […]

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Managing the Smacktivist

In Blog, Public Relations, Social Media | By

Managing the Smacktivist Smacktivisit: noun A person who uses social media primarily to talk smack about an organization, business or person. Usually this person sees themselves as an activist for a cause of some sort. Also see: “Troll” Social Media has changed business in a lot of ways. It offers an incredible opportunity for companies […]

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How Much Does A Video Cost?

In Business, Marketing, Video | By

As digital storytellers, we probably hear this question most often in working with new clients. Quality video in the past has been inaccessible to small businesses whose success didn’t rely on it, but the expectation for not just a video, but video(s) as a primary platform has risen insatiably across all business sectors of late. […]

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Talkin’ About Their Gggeneration

In Blog | By

I’m a Boomer who has a lot of fondness and respect for the much-maligned Millennials.  I’ll admit, I’ve had fun at their expense and indulged in a little snowflake-calling and participation trophy mocking. But my heart’s not really in it.

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