Crisis: Retail Labor Dispute

A Midwest retail chain experienced public backlash over a labor issue, including an explosion of negative social media reaching around the world. The social media campaign called for a boycott that was impacting patronage and sales. The company’s legal counsel connected them with us for communications assistance to help them tell their story.

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Perrigo

Perrigo is the world’s leading manufacturer store-brand, over-the-counter healthcare products. As Perrigo’s products fueled rapid international growth, the company needed to attract large numbers of new professional employees. The problem was Perrigo was a company that few had ever heard of.

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