Managed web services, also known as “Managed Web” refers to a cost-effective, flexible approach to web marketing characterized by iterative releases, quality content and efficient communications. You can define project-based web services as the traditional, linear method of producing a website or organizing a web marketing campaign. To help you understand the difference, we’ve designed […]
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5 Reasons Why Managed Web Services Might Be Better for Your Next Website
While there are some applications where a project-based web services model makes more sense (e.g. non-essential websites, microsites, short-term campaigns, etc.), we believe that a managed web approach is more cost effective and yields better results in the long run.
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Aw, Ah & Oh: the emotions behind the marketing
The best communicators have figured out how to shortcut narrative marketing by focusing on three emotions: Aw, Ah and Oh.
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Volta Power Systems
Far more than a battery, Volta offers complete lithium ion power systems for almost any mobile application. Volta’s products are advanced, technical and revolutionary: a difficult combination for clear communication to audiences unfamiliar with automotive industry standards.
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Shut your mouth so they can hear you!
In my early years of audio engineering, I learned quickly about two methods of mixing audio, additive and subtractive. If I was responsible for running sound for a rock show and I knew a guitar solo was coming up, I had two options.
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Write Right
Sadly, avoiding writing isn’t as simple as never picking up a musical instrument. Communication is a critical part of our day, whether in person or in prose. So here are a few helpful hints to clean up your writing and start writing-right.
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LG Chem
With the continued rise in the electrification of vehicles, the demand for LG Chem’s high-quality batteries has been accelerating. LG Chem Michigan supplies advanced lithium ion batteries for vehicles like the Chevy Bolt and Chrysler Pacifica from their Holland location. As a result, they have experienced a dramatic increase in the need for both engineering and technical operator talent.
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Meet Greg DeWeerd, our new communications specialist
We have hired Greg DeWeerd as communications specialist to work directly with clients, helping to develop and implement strategic marketing and communications plans to achieve their company goals. “Greg brings a diverse skill set to Boileau that includes web and graphic design skills, an emphasis on SEO and digital strategy, and a desire to solve […]
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Hiring a Marketing Firm vs Hiring In
Before we get into whether or not you should hire a marketing firm, let’s first define what a marketing firm is in the traditional sense. What is a marketing firm? A marketing firm is a business that helps other companies, nonprofits, startups, and small businesses tell their story through various marketing and communications strategies. Marketing […]
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Holland Civic Center Place
The Holland Civic Center was in the midst of a renovation project that had already been approved and partially funded. They were looking for assistance communicating to philanthropists that, while the initial project had already been funded, additional funding for these other projects would help bring the facility to the next level and become something that Holland could be proud of.
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