Thought

A Midwest retail chain experienced public backlash over a labor issue, including an explosion of negative social media reaching around the world. The social media campaign called for a boycott that was impacting patronage and sales. The company’s legal counsel connected them with us for communications assistance to help them tell their story.

Perrigo is the world’s leading manufacturer store-brand, over-the-counter healthcare products. As Perrigo’s products fueled rapid international growth, the company needed to attract large numbers of new professional employees. The problem was Perrigo was a company that few had ever heard of.