When handling the digital presence of your business, it can feel like a constant game of catch-up. Every day, a new article tells you all the major things that you’re not doing.
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Waterfront Holland
When the James De Young Power Plant on the waterfront of Lake Macatawa retired in 2016, it triggered an opportunity to discuss what the future of the property should be. This led the City of Holland and Holland Board of Public Works to ask a larger question: what should the future of the entire waterfront of Holland look like?
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The release of releasing the release
During my nearly two years as a reporter, I spent a significant portion of each day sifting through countless emails (I had 34,000 emails in my inbox when I left), the majority containing a press release. The process started with “starring” the emails worthy of a second look, deleting the rest and then reviewing my […]
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How do you turn a group of people into a team?
It’s not uncommon for companies to require different skill sets for different positions. That’s very true for our company. What makes a great copywriter is different from what makes a great video producer. They will tackle problems differently, visualize differently, and maybe even communicate differently. Sure, they can get along, but how do you turn them into a team?
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The times they are a changin’
Transitioning from journalism to PR Change is inevitable in life and learning to accept that change is normal is a skill I’ve slowly mastered. Recently, change has again risen to the surface, this time as I switched jobs from the business reporter at the Holland Sentinel to the writer and communications strategist at Boileau. As […]
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Communications Insurance Policy
You can’t predict exactly what crisis your company could face, but having a team of people prepared to lead communications will make dealing with a crisis a little less scary. Here are a few things you can do to start protecting yourself.
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Finding positives in failure
I don’t mind talking about my failures. People who know me know I’m a believer that I’ve learned more over the course of my life from my failures than I have my successes. Not long ago I saw a piece in the Wall Street Journal talking about how some leading Ivy League schools and others […]
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How Playing Dungeons & Dragons Makes You Better at Your Job
Staring wistfully out the window on a Friday, you begin to think about the upcoming weekend, excuses to avoid going to that wedding for your second cousin, chores you’ve been avoiding during the workweek. And if you’re me or millions of other people around the world, you are looking forward to meeting up with your […]
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Word of Mouth
For all the wonders of digital marketing and social media, it’s a little easy for us marketers to forget the astounding power of personal relationships in advocacy for a brand. Several years back I read a great little book called Contagious (2013) by Jonah Berger about why things go viral, or why people share ideas […]
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WordPress 5.0 Gutenberg & The (Eventual) Death of the Page Builder
The arrival of WordPress’ Gutenberg editor has sparked a great deal of discussion about the everyday page builder tools we use to create content online.
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