Managing the Smacktivist Smacktivisit: noun A person who uses social media primarily to talk smack about an organization, business or person. Usually this person sees themselves as an activist for a cause of some sort. Also see: “Troll” Social Media has changed business in a lot of ways. It offers an incredible opportunity for companies […]
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How Much Does A Video Cost?
As digital storytellers, we probably hear this question most often in working with new clients. Quality video in the past has been inaccessible to small businesses whose success didn’t rely on it, but the expectation for not just a video, but video(s) as a primary platform has risen insatiably across all business sectors of late. […]
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Volta Power Systems
More than a battery, Volta offers complete lithium ion power systems that work with almost any mobile application. Volta’s products are complex, technical and revolutionary: a difficult combination for clear communication to general audiences.
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The Process of Creating a Stop Motion
The eye-catching aesthetic of a stop motion film is given by the process in which it is created. Each frame of the finished film is painstakingly shot, moving each model by a hair’s breadth to create the illusion of movement.
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Do you know your employment brand?
As unemployment rates in our region continue to be incredibly low, the pinch for qualified talent at all levels persists as a plague on West Michigan businesses. What are the smartest companies doing about it?
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Talkin’ About Their Gggeneration
I’m a Boomer who has a lot of fondness and respect for the much-maligned Millennials. I’ll admit, I’ve had fun at their expense and indulged in a little snowflake-calling and participation trophy mocking. But my heart’s not really in it.
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What will the next generation of local news look like?
The role of the reporter in 21st Century news: an accountable curator of content.
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Why Media Kits
Whenever possible we provide digital media kits. More than a press release, we include visual elements to aid in the story like photography, graphics or videos.
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How to prepare and optimize images for use on your WordPress website
A primer for authors and editors. As search engines adapt their algorithms to put even more emphasis on mobile device performance, it’s a good time to brush up on some effective practices for keeping your WordPress pages humming along at top speed.
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How to beat the Instagram Algorithm
Instagram’s algorithm is a’changing. Long gone are the days of simply slapping an Instagram filter on an image and pushing upload expecting every follower to see your post. If you’re looking to grow your Instagram following in 2018, we’ve put together a few tips to help you navigate the Instagram waters.
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