Whenever possible we provide digital media kits. More than a press release, we include visual elements to aid in the story like photography, graphics or videos.
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How to prepare and optimize images for use on your WordPress website
A primer for authors and editors. As search engines adapt their algorithms to put even more emphasis on mobile device performance, it’s a good time to brush up on some effective practices for keeping your WordPress pages humming along at top speed.
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How to beat the Instagram Algorithm
Instagram’s algorithm is a’changing. Long gone are the days of simply slapping an Instagram filter on an image and pushing upload expecting every follower to see your post. If you’re looking to grow your Instagram following in 2018, we’ve put together a few tips to help you navigate the Instagram waters.
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Worksighted
Worksighted approached Boileau Communications looking for a strategic public relations and marketing partner. With rapid growth, they needed a team that could function as an extension of their internal team with a core understanding of brand, messages and their secret sauce.
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Meet Ben, our new video cave resident.
Boom. Boileau Got Bigger. Ben Dehart joins Boileau Communications Management LLC. Ben joined BCM after earning his bachelor’s in video production from Grand Valley State University. Skipping the morning coffee, Ben draws his energy each day from the opportunity to be creative. Ben is passionate about creating clear communications through the marriage of motion and […]
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Holland Energy Park
Before Holland BPW could build one of the world’s most remarkable power plants at the gateway to downtown, they faced a critical challenge: How to get the community to take an active role in shaping their energy future.
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Pyramid Solutions
Pyramid Solutions’ web presence expanded across several different domains for three distinct business lines, proving difficult for internal maintenance and upkeep, and causing a lack of clarity around the company’s core brand. They approached Boileau Communications to build a new web presence that would clearly communicate each of their unique business lines, increase their ability to use content marketing and educate their clientele to increase conversion rates.
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Business information security
A few weeks ago many Pokémon Go users were surprised to learn that the game requested full permission to their Google Accounts on IOS.
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Crisis: Workforce Disruption
A West Michigan food processing company faced the threat of workforce disruption. An out-of-town union attempted to organize the workforce by making undeliverable promises and threats. The company relied on close collaboration and teamwork to produce its quality products, and the introduction of a third party into the management relationship would ultimately have harmed the company and employees.
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Instagram: No longer just for B2C
It’s becoming more apparent to marketers that when used effectively, Instagram can be a strong digital marketing tool.
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