How do you turn a group of people into a team?

In Blog |

It’s not uncommon for companies to require different skill sets for different positions. That’s very true for our company. What makes a great copywriter is different from what makes a great video producer. They will tackle problems differently, visualize differently, and maybe even communicate differently. Sure, they can get along, but how do you turn […]


The times they are a changin’

In Blog, News |

Transitioning from journalism to PR Change is inevitable in life and learning to accept that change is normal is a skill I’ve slowly mastered. Recently, change has again risen to the surface, this time as I switched jobs from the business reporter at the Holland Sentinel to the writer and communications strategist at Boileau. As […]


Communications Insurance Policy

In Media Relations |

You can’t predict exactly what crisis your company could face, but having a team of people prepared to lead communications will make dealing with a crisis a little less scary. Here are a few things you can do to start protecting yourself.


Finding positives in failure

In Blog, Business |

I don’t mind talking about my failures. People who know me know I’m a believer that I’ve learned more over the course of my life from my failures than I have my successes. Not long ago I saw a piece in the Wall Street Journal talking about how some leading Ivy League schools and others […]


How Playing Dungeons & Dragons Makes You Better at Your Job

In Blog, Business |

Staring wistfully out the window on a Friday, you begin to think about the upcoming weekend, excuses to avoid going to that wedding for your second cousin, chores you’ve been avoiding during the workweek. And if you’re me or millions of other people around the world, you are looking forward to meeting up with your […]


Word of Mouth

In Blog, Marketing |

For all the wonders of digital marketing and social media, it’s a little easy for us marketers to forget the astounding power of personal relationships in advocacy for a brand. Several years back I read a great little book called Contagious (2013) by Jonah Berger about why things go viral, or why people share ideas […]


WordPress 5.0 Gutenberg & The (Eventual) Death of the Page Builder

In Web |

If you work with websites at all (and you haven’t been living under a rock), chances are you’ve heard about WordPress 5.0 and the Gutenberg editor, which was finally released last week after being pushed back for the better part of a year. It’s hotly anticipated arrival is making waves and has sparked a great deal of discussion about the everyday tools we use to create content for the web.


Managing the Smacktivist

In Blog, Public Relations, Social Media |

Managing the Smacktivist Smacktivisit: noun A person who uses social media primarily to talk smack about an organization, business or person. Usually this person sees themselves as an activist for a cause of some sort. Also see: “Troll” Social Media has changed business in a lot of ways. It offers an incredible opportunity for companies […]


How Much Does A Video Cost?

In Business, Marketing, Video |

As digital storytellers, we probably hear this question most often in working with new clients. Quality video in the past has been inaccessible to small businesses whose success didn’t rely on it, but the expectation for not just a video, but video(s) as a primary platform has risen insatiably across all business sectors of late. […]


Volta Power Systems

In Work |

More than a battery, Volta offers complete lithium ion power systems that work with almost any mobile application. Volta’s products are complex, technical and revolutionary: a difficult combination for clear communication to general audiences.