Facebook Organic Reach is Dead: Long Live Organic Reach!

Since its founding in 2004, Facebook’s purpose and role as part of “internet culture” has continually evolved. What started as a seemingly innocent social media platform has become an instrumental platform for digital and social media marketers. However over the last two years, the marketing focus shifted away from organic reach and toward paid content. […]

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So Now What?

Businesses are dynamic, living, perpetual motion machines. The one thing businesses aren’t made to do is sit around and wait. Enforced idleness is anathema to business leaders, and in our present situation it’s combined with another element we dislike almost as much–uncertainty.

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Holland Community Aquatic Center

After years of growth at Holland Community Aquatic Center (HCAC), simultaneous use by competitive programming and public access to their pools was becoming a capacity problem. They determined that a renovation of the existing facility and an expansion would allow them to meet accommodate their growing needs and turn the center into a community-focused wellness hub.

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The Difference between Managed Web Services and Project-Based Web Services in 2 Charts

Managed web services, also known as “Managed Web” refers to a cost-effective, flexible approach to web marketing characterized by iterative releases, quality content and efficient communications. You can define project-based web services as the traditional, linear method of producing a website or organizing a web marketing campaign.  To help you understand the difference, we’ve designed […]

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