Making the case for community engagement

In Blog |

We’ve had the pleasure of being a part of some of this community’s most important advancements: Holland Energy Park, Civic Center Place, and Waterfront Holland to name a few. Each of these projects had the ability to shape our community and make Holland an even more desirable place to live and work. Each of these […]

Read

When to Ignore Digital Trends

In Blog |

When handling the digital presence of your business, it can feel like a constant game of catch-up. Every day, a new article tells you all the major things that you’re not doing.

Read

The release of releasing the release

In Blog |

During my nearly two years as a reporter, I spent a significant portion of each day sifting through countless emails (I had 34,000 emails in my inbox when I left), the majority containing a press release. The process started with “starring” the emails worthy of a second look, deleting the rest and then reviewing my […]

Read

How do you turn a group of people into a team?

In Blog |

It’s not uncommon for companies to require different skill sets for different positions. That’s very true for our company. What makes a great copywriter is different from what makes a great video producer. They will tackle problems differently, visualize differently, and maybe even communicate differently. Sure, they can get along, but how do you turn […]

Read

The times they are a changin’

In Blog, News |

Transitioning from journalism to PR Change is inevitable in life and learning to accept that change is normal is a skill I’ve slowly mastered. Recently, change has again risen to the surface, this time as I switched jobs from the business reporter at the Holland Sentinel to the writer and communications strategist at Boileau. As […]

Read

Communications Insurance Policy

In Media Relations |

You can’t predict exactly what crisis your company could face, but having a team of people prepared to lead communications will make dealing with a crisis a little less scary. Here are a few things you can do to start protecting yourself.

Read

Finding positives in failure

In Blog, Business |

I don’t mind talking about my failures. People who know me know I’m a believer that I’ve learned more over the course of my life from my failures than I have my successes. Not long ago I saw a piece in the Wall Street Journal talking about how some leading Ivy League schools and others […]

Read

How Playing Dungeons & Dragons Makes You Better at Your Job

In Blog, Business |

Staring wistfully out the window on a Friday, you begin to think about the upcoming weekend, excuses to avoid going to that wedding for your second cousin, chores you’ve been avoiding during the workweek. And if you’re me or millions of other people around the world, you are looking forward to meeting up with your […]

Read

Word of Mouth

In Blog, Marketing |

For all the wonders of digital marketing and social media, it’s a little easy for us marketers to forget the astounding power of personal relationships in advocacy for a brand. Several years back I read a great little book called Contagious (2013) by Jonah Berger about why things go viral, or why people share ideas […]

Read

WordPress 5.0 Gutenberg & The (Eventual) Death of the Page Builder

In Web |

If you work with websites at all (and you haven’t been living under a rock), chances are you’ve heard about WordPress 5.0 and the Gutenberg editor, which was finally released last week after being pushed back for the better part of a year. It’s hotly anticipated arrival is making waves and has sparked a great deal of discussion about the everyday tools we use to create content for the web.

Read