Creativity and the Magic of the Process

Creativity is often messy, but it doesn’t have to be. My best ideas come when I’m able to follow a process, a structure that allows my creativity to flow through channels. These channels create constraints around my thinking allowing my ideas to be repeatable, consistent and organized.

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Video Etiquette for the Civilized World

I would like to say that we attended 50+ of the most awkward video meetings so you didn’t have to, but chances are you’ve attended your fair share of cringe-worthy video chats in the last couple of months. Aside from the initial “Am I muted?” to “Can everyone see me okay?” questions most of us […]

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Facebook Organic Reach is Dead: Long Live Organic Reach!

Since its founding in 2004, Facebook’s purpose and role as part of “internet culture” has continually evolved. What started as a seemingly innocent social media platform has become an instrumental platform for digital and social media marketers. However over the last two years, the marketing focus shifted away from organic reach and toward paid content. […]

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So Now What?

Businesses are dynamic, living, perpetual motion machines. The one thing businesses aren’t made to do is sit around and wait. Enforced idleness is anathema to business leaders, and in our present situation it’s combined with another element we dislike almost as much–uncertainty.

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