Your CEO doesn’t have time for content marketing

In Blog |

If you’ve been active in the business world lately, you’ve certainly heard of content marketing. But what is content marketing and how do these companies have time to produce all these blogs, videos and posts on top of their already busy days?  Content marketing is simply the production of interesting content on public platforms. More […]

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Meet Sean Silva, our new video strategist

In Blog, Featured, News |

We have hired Sean Silva as video strategist to lead the continued growth of the video department, manage clients and provide strategic counsel on media distribution. “Sean’s a great storyteller,” said Vince Boileau, principal of Boileau Communications. “He brings over 20 years of diverse experience in production that makes him perfect for the challenges this […]

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Making the case for community engagement

In Blog, Featured |

We’ve had the pleasure of being a part of some of this community’s most important advancements: Holland Energy Park, Civic Center Place, and Waterfront Holland to name a few. Each of these projects had the ability to shape our community and make Holland an even more desirable place to live and work. Each of these […]

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The release of releasing the release

In Blog |

During my nearly two years as a reporter, I spent a significant portion of each day sifting through countless emails (I had 34,000 emails in my inbox when I left), the majority containing a press release. The process started with “starring” the emails worthy of a second look, deleting the rest and then reviewing my […]

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How do you turn a group of people into a team?

In Blog, Featured |

It’s not uncommon for companies to require different skill sets for different positions. That’s very true for our company. What makes a great copywriter is different from what makes a great video producer. They will tackle problems differently, visualize differently, and maybe even communicate differently. Sure, they can get along, but how do you turn […]

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The times they are a changin’

In Blog, News |

Transitioning from journalism to PR Change is inevitable in life and learning to accept that change is normal is a skill I’ve slowly mastered. Recently, change has again risen to the surface, this time as I switched jobs from the business reporter at the Holland Sentinel to the writer and communications strategist at Boileau. As […]

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Finding positives in failure

In Blog, Business |

I don’t mind talking about my failures. People who know me know I’m a believer that I’ve learned more over the course of my life from my failures than I have my successes. Not long ago I saw a piece in the Wall Street Journal talking about how some leading Ivy League schools and others […]

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