Your Brand is a combination of stakeholder perceptions — shaped directly by experiences and messages from your organization and indirectly through community and culture. The work of branding, whether beginning from scratch or redirecting the inertia of your existing reputation, is most effective when it’s inclusive, intentional and authentic.
In our years of guiding clients through brand discovery and communications planning, we have developed a clear method that yields clarity and success in the creation or transition of a new brand.
On the heels of a successful millage campaign, Holland Aquatic Center (HAC) had the opportunity to expand their service offerings as part of their facility’s renovation and expansion.
To support this, they would need a more modern brand, both visual and in words, that better represented their additional capabilities without losing sight of their roots as an important local source for swimming lessons and aquatic activities.
Read the Case Study
To schedule a consultation and learn more about our process for partnering in brand work, please complete the form below or call us at 616.786.4461.
