The Firm

Communicating with discernment.

For organizations seeking to communicate complex ideas or challenging stories, we provide the experienced, strategic guidance and tools necessary to create effective understanding. Our clients know us for our sound advice, thoughtful approach and excellence of work product. It’s a reputation we’ve worked hard to build over the past 12 years, and it’s a reputation that can only stand on the success of our clients.

Our promise.

We won’t advise you until we know you. We will always tell you the truth. Your story matters as much to us as it does to you.

Proven success stories.

Meet Our Team

Randy Boileau

Principal & Founder

Randy is one of Michigan’s most experienced communications counselors with over 30 years of experience in journalism, marketing communications and strategic public relations. Starting his career as a journalist for the Detroit Free Press, Miami Herald / Knight Ridder and the Oakland Press, Randy quickly found his career moving into strategic communications and planning.

He’s worked for a number of national companies such as Bank of America, Comerica, Mazda and Kelley Services. From 1994 to 2000, he served as the director of corporate communications for Donnelly (now Magna), and between 2000 and 2004, Randy was the marketing director for Varnum LLP, one of Michigan’s leading law firms. Randy founded Boileau Communications Management in 2004.

Vincent Boileau

Strategist & Art Director

Vincent joined Boileau Communications in 2012 after working three years as an editor for a Holland-based Christian media producer. Since then he’s grown as a visual storyteller and also as a strategic communications specialist. Vince’s thoughtful approach to planning and boundless curiosity for new stories have made him an important asset to our team. A member of the millennial generation with a reverence to old school wisdom, he bridges an important gap, adapting language to suit multiple audiences with effectiveness and authenticity.

Vince earned his bachelors in communications from Grand Valley State University in 2008. In his free time, he enjoys strumming any instrument with strings, playing nerdy board games and doubling as a jungle gym for his kids.

Leanne Schaeffer

Media Relations & Marketing Specialist

Leanne joined Boileau Communications after spending five years managing event promotion and marketing for a restaurant group in Grand Rapids. She helped get three restaurants off the ground in one year and was at the helm of a large-scale rebranding and brand segmentation campaign. Her expertise in event promotion, media relations and digital marketing made her an obvious choice for our team.

She earned her bachelor’s in public relations and advertising from Grand Valley State University and currently resides in Zeeland. Outside the office, she can be found spending quality time with family, hitting the slopes on her snowboard, or sitting down with a good book in one hand and a glass of wine in the other.

Kelly Vanden Bosch

Graphic Designer

Kelly blends her natural eye for compelling and beautiful imagery with a level of pragmatism and efficiency uncommon among designers. She understands that design is an extension of message, and draws upon the visual elements best suited to tell the story and encapsulate the brand.

A graduate of Grand Valley State University‘s bachelor of fine arts program, Kelly has supported Boileau Communications with print advertising and collateral design, outdoor displays, website design and just about anything we’ve thrown her way.

Avery Phillips

Communications Specialist

Avery joined Boileau Communications after managing community relations and social media for a local retail franchise. A Grand Valley State University alumna, she studied public relations, advertising, and nonprofit administration.

Avery has a passion for holistic storytelling through combining visual arts with compelling copy. Her talents in both content and design make her an important asset to the team at Boileau. In her free time, she can be found searching for the best breakfast restaurants with her husband, editing her photography or perusing Instagram in her favorite coffee shop.

Erich Boileau

Web Developer

A consummate tradesman of web development, design, writing and content strategy, Erich has shown immense talent in sculpting online communications since earning his bachelor’s in English from Grand Valley State University in 2009. Seasoned by his travels abroad and an apostolic faith, Erich is an intentional man. Prior to joining Boileau Communications in 2012, Erich spent two years living in Rabat, Morocco, where he consulted with CultureLink International and as a freelance web developer and designer. In 2014, Erich and his wife relocated to Osaka, Japan, where he continues his work for us part-time. Erich has a passion for coffee, sushi, and laughing at his own jokes.

Now that you know our team