Thoughts on
Work

Creative Dining Services is a comprehensive food services partner specializing in college & university dining, corporate dining, senior living facilities and conference centers. CDS approached Boileau with a need for a website that clearly told their stories and engaged directly with their targeted industry segments.

As the sophistication of their digital marketing activities continued to increase, they also wanted a high-performance platform capable of supporting their digital advertising initiatives. The site needed to sync well with their digital advertising efforts and provide adequate data to accurately measure success.

On the heels of a successful millage campaign, Holland Aquatic Center (HAC) had the opportunity to expand their service offerings as part of their facility’s renovation and expansion.

To support this, they would need a more modern brand, both visual and in words, that better represented their additional capabilities without losing sight of their roots as an important local source for swimming lessons and aquatic activities.

With the continued rise in the electrification of vehicles, the demand for LG Chem’s high-quality batteries has been accelerating. LG Chem Michigan supplies advanced lithium ion batteries for vehicles like the Chevy Bolt and Chrysler Pacifica from their Holland location. As a result, they have experienced a dramatic increase in the need for both engineering and technical operator talent.

The Holland Civic Center was in the midst of a renovation project that had already been approved and partially funded. They were looking for assistance communicating to philanthropists that, while the initial project had already been funded, additional funding for these other projects would help bring the facility to the next level and become something that Holland could be proud of.

Worksighted approached Boileau Communications looking for a strategic public relations and marketing partner. With rapid growth, they needed a team that could function as an extension of their internal team with a core understanding of brand, messages and their secret sauce.

When the James De Young Power Plant on the waterfront of Lake Macatawa retired in 2016, it triggered an opportunity to discuss what the future of the property should be. This led the City of Holland and Holland Board of Public Works to ask a larger question: what should the future of the entire waterfront of Holland look like?

Before Holland BPW could build one of the world’s most remarkable power plants at the gateway to downtown, they faced a critical challenge: How to get the community to take an active role in shaping their energy future.

A West Michigan food processing company faced the threat of workforce disruption. An out-of-town union attempted to organize the workforce by making undeliverable promises and threats.

The company relied on close collaboration and teamwork to produce its quality products, and the introduction of a third party into the management relationship would ultimately have harmed the company and employees.

A Midwest retail chain experienced public backlash over a labor issue, including an explosion of negative social media reaching around the world. The social media campaign called for a boycott that was impacting patronage and sales. The company’s legal counsel connected them with us for communications assistance to help them tell their story.