Worksighted approached Boileau Communications looking for a strategic public relations and marketing partner. With rapid growth, they needed a team that could function as an extension of their internal team with a core understanding of brand, messages and their secret sauce.
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Holland Energy Park
Before Holland BPW could build one of the world’s most remarkable power plants at that gateway to downtown, they faced a critical challenge: How to get the community to take an active role in shaping their energy future.
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Pyramid Solutions
Pyramid Solutions’ web presence expanded across several different domains for three distinct business lines, proving difficult for internal maintenance and upkeep, and causing a lack of clarity around the company’s core brand. They approached Boileau Communications to build a new web presence that would clearly communicate each of their unique business lines, increase their ability to use content marketing and educate their clientele to increase conversion rates.
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Crisis: Workforce Disruption
A West Michigan food processing company faced the threat of workforce disruption. An out-of-town union attempted to organize the workforce by making undeliverable promises and threats. The company relied on close collaboration and teamwork to produce its quality products, and the introduction of a third party into the management relationship would ultimately have harmed the company and employees.
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Crisis: Retail Labor Dispute
A Midwest retail chain experienced public backlash over a labor issue, including an explosion of negative social media reaching around the world. The social media campaign called for a boycott that was impacting patronage and sales. The company’s legal counsel connected them with us for communications assistance to help them tell their story.
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Perrigo
Perrigo is the world’s leading manufacturer store-brand, over-the-counter healthcare products. As Perrigo’s products fueled rapid international growth, the company needed to attract large numbers of new professional employees. The problem was Perrigo was a company that few had ever heard of.
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