Jul 26, 2016 | Social Media, Web
A few weeks ago many Pokémon Go users were surprised to learn that the game requested full permission to their Google Accounts on IOS. Although the issue was quickly resolved by Google and the game’s developers, Niantic, it makes sense to pause and think about...
Jul 20, 2016 | BCM, Social Media
Social media is a powerful tool for reinforcing brand messages and recruiting the right talent. Unifying brand messages across platforms strengthens a brand overall, but also allows you to reach more potential candidates with your messages. The two main social tools...
Apr 18, 2016 | Marketing, Social Media
It’s becoming more apparent to marketers that when used effectively, Instagram can be a strong digital marketing tool. It’s not a marketing tool in the traditional sense – It has unique audiences and expectations. And when brands do not take those into consideration,...
Jan 6, 2016 | Marketing, Social Media, Video
Now that we’re a few days into the New Year, we thought it would good to talk about social media/digital marketing and the trends we noticed in 2015. Looking forward, these are the things we’ll be keeping in mind as we draft digital marketing and social media plans...
