The release of releasing the release

During my nearly two years as a reporter, I spent a significant portion of each day sifting through countless emails (I had 34,000 emails in my inbox when I left), the majority containing a press release. The process started with “starring” the emails worthy of a second look, deleting the rest and then reviewing my […]

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Managing the Smacktivist

Managing the Smacktivist Smacktivisit: noun A person who uses social media primarily to talk smack about an organization, business or person. Usually this person sees themselves as an activist for a cause of some sort. Also see: “Troll” Social Media has changed business in a lot of ways. It offers an incredible opportunity for companies […]

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