Feb 28, 2017 | BCM, Marketing, News
On February 15, Facebook made an update that changed the job recruitment game. Now businesses looking to hire can reach people directly on their timelines. The process is straightforward, a recruiter can create the ad quickly and start attracting potential employees...
Apr 18, 2016 | Marketing, Social Media
It’s becoming more apparent to marketers that when used effectively, Instagram can be a strong digital marketing tool. It’s not a marketing tool in the traditional sense – It has unique audiences and expectations. And when brands do not take those into consideration,...
Apr 5, 2016 | Marketing, News
Most of us don’t ever plan on running for president or even local government, but there stands something we can learn from the 2016 election. This has been one of the most entertaining races to the office yet, filled with passionate, political…. brands. You got it, in...
Feb 16, 2016 | Marketing, Media Relations, Sociology
Driving to a meeting not too long ago I heard an old song by Country Joe MacDonald and the Fish, a 60s band that achieved some fame with a Woodstock (I) anti-war anthem. The song I heard was Tricky Dicky, a slap at disgraced president Richard Nixon. It would have been...
Jan 6, 2016 | Marketing, Social Media, Video
Now that we’re a few days into the New Year, we thought it would good to talk about social media/digital marketing and the trends we noticed in 2015. Looking forward, these are the things we’ll be keeping in mind as we draft digital marketing and social media plans...