The best communicators have figured out how to shortcut narrative marketing by focusing on three emotions: Aw, Ah and Oh.
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Shut your mouth so they can hear you!
In my early years of audio engineering, I learned quickly about two methods of mixing audio, additive and subtractive. If I was responsible for running sound for a rock show and I knew a guitar solo was coming up, I had two options.
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Word of Mouth
For all the wonders of digital marketing and social media, it’s a little easy for us marketers to forget the astounding power of personal relationships in advocacy for a brand. Several years back I read a great little book called Contagious (2013) by Jonah Berger about why things go viral, or why people share ideas […]
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How Much Does A Video Cost?
As digital storytellers, we probably hear this question most often in working with new clients. Quality video in the past has been inaccessible to small businesses whose success didn’t rely on it, but the expectation for not just a video, but video(s) as a primary platform has risen insatiably across all business sectors of late. […]
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Do you know your employment brand?
As unemployment rates in our region continue to be incredibly low, the pinch for qualified talent at all levels persists as a plague on West Michigan businesses. What are the smartest companies doing about it?
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How to beat the Instagram Algorithm
Instagram’s algorithm is a’changing. Long gone are the days of simply slapping an Instagram filter on an image and pushing upload expecting every follower to see your post. If you’re looking to grow your Instagram following in 2018, we’ve put together a few tips to help you navigate the Instagram waters.
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Instagram: No longer just for B2C
It’s becoming more apparent to marketers that when used effectively, Instagram can be a strong digital marketing tool.
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Election 2016: What we can learn to run better businesses
Story in yesterday’s Detroit News showed that once again Ottawa and Kent Counties led the the State of Michigan in population growth in 2015.
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