The best communicators have figured out how to shortcut narrative marketing by focusing on three emotions: Aw, Ah and Oh.
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Shut your mouth so they can hear you!
In my early years of audio engineering, I learned quickly about two methods of mixing audio, additive and subtractive. If I was responsible for running sound for a rock show and I knew a guitar solo was coming up, I had two options.
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Write Right
I can’t play an instrument to save my life. I also don’t care to learn. The truth is there are those of us who are musically inclined, and some who are better off enjoying from our seat. But how is it that even people like me can still identify music from noise? Because there is […]
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Hiring a Firm vs Hiring In
Often when companies approach us about doing work, they are going through a change or a transition. They could be under new ownership, developing a new product line, experiencing a crisis, or trying to enter a new vertical. All of these transitions require communication and can take more time than an organization has to invest […]
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