Press Release Boileau Communications, a Holland-based strategic communications and video production firm, has hired Matt Nutile as Media Producer. In this new position, Nutile will support the firm’s rapidly-growing media production department. “Matt’s experience, especially in fast-paced video production, makes him an excellent hire,” said Vince Boileau, managing partner. “With the expansion of our video […]
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Our Attention is Invaluable and We Give it Away for the Dumbest Reasons
Why taking control of your attention supply chain is critical to success in business. The Sirens of distraction are calling. Consider Supply & Demand Economics Let’s say your attention is a resource with a very limited supply (only ~8 hrs a day at a full time job) and it’s in extremely high demand from your […]
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A+ Lemonade| A Brand Parable
When my kids ask me what I do, I tell them I’m a storyteller. That used to be a good enough answer until last summer…
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Understanding the “Attention Economy”
Desperate for your attention, marketing and ad pros have little choice but to perpetuate social decay. Where do we go now?
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How to Launch a Podcast for Your Business: A Complete Guide
Create a fantastic podcast that will educate, entertain and edify your audience (and maybe do something for your business at the same time).
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Your Story Isn’t Boring
In a world full of infinite stories of every kind, you may feel self-conscious enough to keep it yourself. But each story sheds greater light on the world we live in. Every story, big or small, is important and worth telling.
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The 5 Pitfalls of SEO
How can I improve my SEO and appear higher in search results? One of the most common questions we get in digital marketing is how a business can rank higher on Google’s Search Engine Results Page (SERP). When you search for SEO and SEO strategies you’ll find an overwhelming array of lists on how to […]
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Volta Power Systems
Far more than a battery, Volta offers complete lithium ion power systems for almost any mobile application. Volta’s products are advanced, technical and revolutionary: a difficult combination for clear communication to audiences unfamiliar with automotive industry standards.
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