In spite of so many shared societal experiences over the past two years, our connection to one another feels low on the ground these days. We all felt the same exhaustion and experienced the same pandemic stress, yet we have a hard time recognizing that our neighbors felt the same way. We’ve hit a communications […]
Read
Our Attention is Invaluable and We Give it Away for the Dumbest Reasons
Why taking control of your attention supply chain is critical to success in business. The Sirens of distraction are calling. Consider Supply & Demand Economics Let’s say your attention is a resource with a very limited supply (only ~8 hrs a day at a full time job) and it’s in extremely high demand from your […]
Read
A+ Lemonade | A Brand Parable
When my kids ask me what I do, I tell them I’m a storyteller. That used to be a good enough answer until last summer…
Read
Understanding the “Attention Economy”
Desperate for your attention, marketing and ad pros have little choice but to perpetuate social decay. Where do we go now?
Read
How to Launch a Podcast for Your Business: A Complete Guide
Create a fantastic podcast that will educate, entertain and edify your audience (and maybe do something for your business at the same time).
Read
Your Story Isn’t Boring
In a world full of infinite stories of every kind, you may feel self-conscious enough to keep it yourself. But each story sheds greater light on the world we live in. Every story, big or small, is important and worth telling.
Read
Volta Power Systems
Since partnering with Boileau in 2016, Volta has grown from a unique tech startup to a thriving advanced energy company poised for continued rapid growth in their B2B markets.
As their sales numbers have continued to rise, so have their needs for strategy in entering new markets, high-quality marketing materials and end-user engagement communications.
Read