When Randy Boileau founded Boileau Communications Management, LLC in 2005, he held a broad vision for the practice that included not only traditional public relations, but also strategic, internal and marketing communications. Now in our 17th year of business, our services have continued to diversify to include: Brand strategy Integrated, full service marketing Recruitment and people strategy […]
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Good Writing Starts with Empathy
In spite of so many shared societal experiences over the past two years, our connection to one another feels low on the ground these days. We all felt the same exhaustion and experienced the same pandemic stress, yet we have a hard time recognizing that our neighbors felt the same way. We’ve hit a communications […]
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Our Attention is Invaluable and We Give it Away for the Dumbest Reasons
Why taking control of your attention supply chain is critical to success in business. The Sirens of distraction are calling. Consider Supply & Demand Economics Let’s say your attention is a resource with a very limited supply (only ~8 hrs a day at a full time job) and it’s in extremely high demand from your […]
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A+ Lemonade | A Brand Parable
When my kids ask me what I do, I tell them I’m a storyteller. That used to be a good enough answer until last summer…
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Understanding the “Attention Economy”
Desperate for your attention, marketing and ad pros have little choice but to perpetuate social decay. Where do we go now?
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How to Launch a Podcast for Your Business: A Complete Guide
Create a fantastic podcast that will educate, entertain and edify your audience (and maybe do something for your business at the same time).
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Your Story Isn’t Boring
In a world full of infinite stories of every kind, you may feel self-conscious enough to keep it yourself. But each story sheds greater light on the world we live in. Every story, big or small, is important and worth telling.
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Volta Power Systems
Since partnering with Boileau in 2016, Volta has grown from a unique tech startup to a thriving advanced energy company poised for continued rapid growth in their B2B markets.
As their sales numbers have continued to rise, so have their needs for strategy in entering new markets, high-quality marketing materials and end-user engagement communications.
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