For all the wonders of digital marketing and social media, it’s a little easy for us marketers to forget the astounding power of personal relationships in advocacy for a brand. Several years back I read a great little book called Contagious (2013) by Jonah Berger about why things go viral, or why people share ideas […]
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WordPress 5.0 Gutenberg & The (Eventual) Death of the Page Builder
If you work with websites at all (and you haven’t been living under a rock), chances are you’ve heard about WordPress 5.0 and the Gutenberg editor, which was finally released last week after being pushed back for the better part of a year. It’s hotly anticipated arrival is making waves and has sparked a great deal of discussion about the everyday tools we use to create content for the web.
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Managing the Smacktivist
Managing the Smacktivist Smacktivisit: noun A person who uses social media primarily to talk smack about an organization, business or person. Usually this person sees themselves as an activist for a cause of some sort. Also see: “Troll” Social Media has changed business in a lot of ways. It offers an incredible opportunity for companies […]
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How Much Does A Video Cost?
As digital storytellers, we probably hear this question most often in working with new clients. Quality video in the past has been inaccessible to small businesses whose success didn’t rely on it, but the expectation for not just a video, but video(s) as a primary platform has risen insatiably across all business sectors of late. […]
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Volta Power Systems
More than a battery, Volta offers complete lithium ion power systems that work with almost any mobile application. Volta’s products are complex, technical and revolutionary: a difficult combination for clear communication to general audiences.
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Do you know your employment brand?
As unemployment rates in our region continue to be incredibly low, the pinch for qualified talent at all levels persists as a plague on West Michigan businesses. What are the smartest companies doing about it?
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How to beat the Instagram Algorithm
Instagram’s algorithm is a’changing. Long gone are the days of simply slapping an Instagram filter on an image and pushing upload expecting every follower to see your post. If you’re looking to grow your Instagram following in 2018, we’ve put together a few tips to help you navigate the Instagram waters.
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Worksighted
Worksighted approached Boileau Communications looking for a strategic public relations and marketing partner. With rapid growth, they needed a team that could function as an extension of their internal team with a core understanding of brand, messages and their secret sauce.
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Holland Energy Park
Before Holland BPW could build one of the world’s most remarkable power plants at that gateway to downtown, they faced a critical challenge: How to get the community to take an active role in shaping their energy future.
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