Businesses are dynamic, living, perpetual motion machines. The one thing businesses aren’t made to do is sit around and wait. Enforced idleness is anathema to business leaders, and in our present situation it’s combined with another element we dislike almost as much–uncertainty.
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High schoolers know how to strategize. Do you?
What does high school math have to do with strategic marketing? Find out in our latest post as Leanne Schaeffer draws the connection between strategic marketing and the dreaded, but perhaps underappreciated, mathematical proof.
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Shut your mouth so they can hear you!
In my early years of audio engineering, I learned quickly about two methods of mixing audio, additive and subtractive. If I was responsible for running sound for a rock show and I knew a guitar solo was coming up, I had two options.
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Write Right
Sadly, avoiding writing isn’t as simple as never picking up a musical instrument. Communication is a critical part of our day, whether in person or in prose. So here are a few helpful hints to clean up your writing and start writing-right.
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Meet Greg DeWeerd, our new communications specialist
We have hired Greg DeWeerd as communications specialist to work directly with clients, helping to develop and implement strategic marketing and communications plans to achieve their company goals. “Greg brings a diverse skill set to Boileau that includes web and graphic design skills, an emphasis on SEO and digital strategy, and a desire to solve […]
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Hiring a Firm vs Hiring In
Often when companies approach us about doing work, they are going through a change or a transition. They could be under new ownership, developing a new product line, experiencing a crisis, or trying to enter a new vertical. All of these transitions require communication and can take more time than an organization has to invest […]
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Your CEO doesn’t have time for content marketing
If you’ve been active in the business world lately, you’ve certainly heard of content marketing. But what is content marketing and how do these companies have time to produce all these blogs, videos and posts on top of their already busy days?
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Meet Sean Silva, our new video strategist
We have hired Sean Silva as video strategist to lead the continued growth of the video department, manage clients and provide strategic counsel on media distribution. “Sean’s a great storyteller,” said Vince Boileau, principal of Boileau Communications. “He brings over 20 years of diverse experience in production that makes him perfect for the challenges this […]
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Making the case for community engagement
We’ve had the pleasure of being a part of some of this community’s most important advancements: Holland Energy Park, Civic Center Place, Holland Community Aquatic Center and Waterfront Holland to name a few.
When to Ignore Digital Trends
When handling the digital presence of your business, it can feel like a constant game of catch-up. Every day, a new article tells you all the major things that you’re not doing.
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