If your business is not yet leveraging social media to reach customers, employees or community stakeholders, that’s OK! Maybe your business doesn’t need it, but if you’re looking for a little guidance on whether you should make a splash, dip your toe in, or stay out of social media altogether, we’ve got some considerations for […]
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Embrace complex stories, but tell them simply
Finely crafted watches have many layers and components, yet their sum is one simple, powerful message: the time. A good story is the same way.
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Creativity and the Magic of the Process
Creativity is often messy, but it doesn’t have to be. My best ideas come when I’m able to follow a process, a structure that allows my creativity to flow through channels. These channels create constraints around my thinking allowing my ideas to be repeatable, consistent and organized.
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Video Etiquette for the Civilized World
I would like to say that we attended 50+ of the most awkward video meetings so you didn’t have to, but chances are you’ve attended your fair share of cringe-worthy video chats in the last couple of months. Aside from the initial “Am I muted?” to “Can everyone see me okay?” questions most of us […]
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How to Support Employee Volunteerism During Shelter in Place
This year companies are unable to volunteer in the standard planting trees, trash pick-up, and sorting food ways, but that may open the door to creating more meaningful volunteer experiences for all.
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Some things never change, but some things do.
So much has changed in the business landscape in just a few short weeks. It’s likely that things won’t bounce back for quite some time from Covid 19. And even when they do, there will be many long term changes in the way we do business.
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The Ultimate Guide to Productivity at Home during a Shelter-in-Place Lockdown
As we enter the first workday under Michigan’s shelter-in-place order today, many of us will be forced to learn how to effectively work from home. I’ve spent the majority of my adult life as a remote worker living overseas, and as a result, I’ve had to learn a thing or two about maintaining productivity in […]
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So Now What?
Businesses are dynamic, living, perpetual motion machines. The one thing businesses aren’t made to do is sit around and wait. Enforced idleness is anathema to business leaders, and in our present situation it’s combined with another element we dislike almost as much–uncertainty.
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High schoolers know how to strategize. Do you?
What does high school math have to do with strategic marketing? Find out in our latest post as Leanne Schaeffer draws the connection between strategic marketing and the dreaded, but perhaps underappreciated, mathematical proof.
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Shut your mouth so they can hear you!
In my early years of audio engineering, I learned quickly about two methods of mixing audio, additive and subtractive. If I was responsible for running sound for a rock show and I knew a guitar solo was coming up, I had two options.
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