For all the wonders of digital marketing and social media, it’s a little easy for us marketers to forget the astounding power of personal relationships in advocacy for a brand. Several years back I read a great little book called Contagious (2013) by Jonah Berger about why things go viral, or why people share ideas […]
Read
Managing the Smacktivist
Managing the Smacktivist Smacktivisit: noun A person who uses social media primarily to talk smack about an organization, business or person. Usually this person sees themselves as an activist for a cause of some sort. Also see: “Troll” Social Media has changed business in a lot of ways. It offers an incredible opportunity for companies […]
Read
Talkin’ About Their Gggeneration
I’m a Boomer who has a lot of fondness and respect for the much-maligned Millennials. I’ll admit, I’ve had fun at their expense and indulged in a little snowflake-calling and participation trophy mocking. But my heart’s not really in it.
Read