The 5 Pitfalls of SEO

How can I improve my SEO and appear higher in search results? One of the most common questions we get in digital marketing is how a business can rank higher on Google’s Search Engine Results Page (SERP).  When you search for SEO and SEO strategies you’ll find an overwhelming array of lists on how to […]

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I know you can hear me, but are you listening?

As a child who dealt with ADD, I remember hearing innumerous times, “You have two eyes, two ears, and one mouth. You should listen and observe twice as much as you speak!” My immediate and adolescent response, “I have two hands and two feet. I should be on the playground twice as much?” As a […]

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When is social media a good (or bad) idea?

If your business is not yet leveraging social media to reach customers, employees or community stakeholders, that’s OK! Maybe your business doesn’t need it, but if you’re looking for a little guidance on whether you should make a splash, dip your toe in, or stay out of social media altogether, we’ve got some considerations for […]

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Creativity and the Magic of the Process

Creativity is often messy, but it doesn’t have to be. My best ideas come when I’m able to follow a process, a structure that allows my creativity to flow through channels. These channels create constraints around my thinking allowing my ideas to be repeatable, consistent and organized.

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Video Etiquette for the Civilized World

I would like to say that we attended 50+ of the most awkward video meetings so you didn’t have to, but chances are you’ve attended your fair share of cringe-worthy video chats in the last couple of months. Aside from the initial “Am I muted?” to “Can everyone see me okay?” questions most of us […]

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