So much has changed in the business landscape in just a few short weeks. It’s likely that things won’t bounce back for quite some time from Covid 19. And even when they do, there will be many long term changes in the way we do business.
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The Ultimate Guide to Productivity at Home during a Shelter-in-Place Lockdown
As we enter the first workday under Michigan’s shelter-in-place order today, many of us will be forced to learn how to effectively work from home. I’ve spent the majority of my adult life as a remote worker living overseas, and as a result, I’ve had to learn a thing or two about maintaining productivity in […]
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So Now What?
Businesses are dynamic, living, perpetual motion machines. The one thing businesses aren’t made to do is sit around and wait. Enforced idleness is anathema to business leaders, and in our present situation it’s combined with another element we dislike almost as much–uncertainty.
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High schoolers know how to strategize. Do you?
What does high school math have to do with strategic marketing? Find out in our latest post as Leanne Schaeffer draws the connection between strategic marketing and the dreaded, but perhaps underappreciated, mathematical proof.
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Aw, Ah & Oh: the emotions behind the marketing
The best communicators have figured out how to shortcut narrative marketing by focusing on three emotions: Aw, Ah and Oh.
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Shut your mouth so they can hear you!
In my early years of audio engineering, I learned quickly about two methods of mixing audio, additive and subtractive. If I was responsible for running sound for a rock show and I knew a guitar solo was coming up, I had two options.
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Write Right
I can’t play an instrument to save my life. I also don’t care to learn. The truth is there are those of us who are musically inclined, and some who are better off enjoying from our seat. But how is it that even people like me can still identify music from noise? Because there is […]
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Meet Greg DeWeerd, our new communications specialist
We have hired Greg DeWeerd as communications specialist to work directly with clients, helping to develop and implement strategic marketing and communications plans to achieve their company goals. “Greg brings a diverse skill set to Boileau that includes web and graphic design skills, an emphasis on SEO and digital strategy, and a desire to solve […]
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Hiring a Firm vs Hiring In
Often when companies approach us about doing work, they are going through a change or a transition. They could be under new ownership, developing a new product line, experiencing a crisis, or trying to enter a new vertical. All of these transitions require communication and can take more time than an organization has to invest […]
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Your CEO doesn’t have time for content marketing
If you’ve been active in the business world lately, you’ve certainly heard of content marketing. But what is content marketing and how do these companies have time to produce all these blogs, videos and posts on top of their already busy days? Content marketing is simply the production of interesting content on public platforms. More […]
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