In spite of so many shared societal experiences over the past two years, our connection to one another feels low on the ground these days. We all felt the same exhaustion and experienced the same pandemic stress, yet we have a hard time recognizing that our neighbors felt the same way. We’ve hit a communications […]
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Boileau Communications Hires James Tock as Web & Digital Specialist
Holland, MI—Boileau Communications, a communications and marketing firm in downtown Holland Michigan, recently hired James Tock as a web developer and digital specialist. In his new position, he’ll be managing and building their clients’ web presence and strategy.
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Why Kids Know What IYKYK Means and You Don’t
Children are acutely aware of how expansive the world is and how little they understand it. That’s a large part of what makes them fun to be around—they still have a lot to learn. Curiosity for kids is the default. Why is the sky blue? What makes that top spin? How do airplanes stay up […]
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How to Launch a Podcast for Your Business: A Complete Guide
Create a fantastic podcast that will educate, entertain and edify your audience (and maybe do something for your business at the same time).
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How to Celebrate National Volunteer Week
Calling all volunteers and employee engagement enthusiasts! April is National Volunteer Month and April 18th – 24th is National Volunteer Week. It is a month long celebration of volunteers and volunteerism, with many opportunities popping up in local communities to volunteer on special projects. If you’ve been looking to get involved, April is the perfect […]
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Your Story Isn’t Boring
In a world full of infinite stories of every kind, you may feel self-conscious enough to keep it yourself. But each story sheds greater light on the world we live in. Every story, big or small, is important and worth telling.
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Marketing Lessons in Relatability vs. Bandwagoning
In a year where so much changed, many lessons and truths about marketing and advertising didn’t. Let’s talk about the most important lessons on branding, authenticity and staying in consumers’ good graces through difficult situations.
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The 5 Pitfalls of SEO
How can I improve my SEO and appear higher in search results? One of the most common questions we get in digital marketing is how a business can rank higher on Google’s Search Engine Results Page (SERP). When you search for SEO and SEO strategies you’ll find an overwhelming array of lists on how to […]
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I know you can hear me, but are you listening?
As a child who dealt with ADD, I remember hearing innumerous times, “You have two eyes, two ears, and one mouth. You should listen and observe twice as much as you speak!” My immediate and adolescent response, “I have two hands and two feet. I should be on the playground twice as much?” As a […]
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Storytelling & Persuasive Communications
In this webinar, we take a look at the power of storytelling as the foundation of persuasive communications, the psychological and neurological impact of transportation in stories, and we outline three things that you can do to improve the quality of storytelling at your organization.
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