Why taking control of your attention supply chain is critical to success in business. The Sirens of distraction are calling. Consider Supply & Demand Economics Let’s say your attention is a resource with a very limited supply (only ~8 hrs a day at a full time job) and it’s in extremely high demand from your […]
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A+ Lemonade| A Brand Parable
When my kids ask me what I do, I tell them I’m a storyteller. That used to be a good enough answer until last summer…
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Understanding the “Attention Economy”
Desperate for your attention, marketing and ad pros have little choice but to perpetuate social decay. Where do we go now?
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Storytelling & Persuasive Communications
In this webinar, we take a look at the power of storytelling as the foundation of persuasive communications, the psychological and neurological impact of transportation in stories, and we outline three things that you can do to improve the quality of storytelling at your organization.
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How to Get Started with Yoast SEO Free
Boost your search ranking and reach more potential buyers. Quickly learn how to use the leading Wordpress SEO plugin, Yoast SEO Free.
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If the Recession is a Busted Knee, What’s Your Comeback Story?
The PPP is a good drug, and certainly dulls the soreness. But, if we ask a surgeon if sitting in a lazyboy for eight straight weeks after knee surgery is a good idea, she’ll say “sure, if you never want to walk again!”
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Aw, Ah & Oh: the emotions behind the marketing
The best communicators have figured out how to shortcut narrative marketing by focusing on three emotions: Aw, Ah and Oh.
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Word of Mouth
For all the wonders of digital marketing and social media, it’s a little easy for us marketers to forget the astounding power of personal relationships in advocacy for a brand. Several years back I read a great little book called Contagious (2013) by Jonah Berger about why things go viral, or why people share ideas […]
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How Much Does A Video Cost?
As digital storytellers, we probably hear this question most often in working with new clients. Quality video in the past has been inaccessible to small businesses whose success didn’t rely on it, but the expectation for not just a video, but video(s) as a primary platform has risen insatiably across all business sectors of late. […]
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Do you know your employment brand?
As unemployment rates in our region continue to be incredibly low, the pinch for qualified talent at all levels persists as a plague on West Michigan businesses. What are the smartest companies doing about it?
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