The best communicators have figured out how to shortcut narrative marketing by focusing on three emotions: Aw, Ah and Oh.
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Word of Mouth
For all the wonders of digital marketing and social media, it’s a little easy for us marketers to forget the astounding power of personal relationships in advocacy for a brand. Several years back I read a great little book called Contagious (2013) by Jonah Berger about why things go viral, or why people share ideas […]
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How Much Does A Video Cost?
As digital storytellers, we probably hear this question most often in working with new clients. Quality video in the past has been inaccessible to small businesses whose success didn’t rely on it, but the expectation for not just a video, but video(s) as a primary platform has risen insatiably across all business sectors of late. […]
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Do you know your employment brand?
As unemployment rates in our region continue to be incredibly low, the pinch for qualified talent at all levels persists as a plague on West Michigan businesses. What are the smartest companies doing about it?
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What will the next generation of local news look like?
The role of the reporter in 21st Century news: an accountable curator of content.
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Instagram: No longer just for B2C
It’s becoming more apparent to marketers that when used effectively, Instagram can be a strong digital marketing tool.
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Boileau Communications Hires Leanne Schaeffer As Media Relations And Marketing Specialist
The growth story continues for Boileau Communications Management LLC.
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We won gold at the 2014 ADDY Awards
We were pleased and honored to learn recently that our work earned three American Advertising Awards at the AAF West Michigan ADDY Awards.
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