Write Right

In Blog | By

I can’t play an instrument to save my life. I also don’t care to learn. The truth is there are those of us who are musically inclined, and some who are better off enjoying from our seat. But how is it that even people like me can still identify music from noise? Because there is […]

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Making the case for community engagement

In Blog | By

We’ve had the pleasure of being a part of some of this community’s most important advancements: Holland Energy Park, Civic Center Place, and Waterfront Holland to name a few. Each of these projects had the ability to shape our community and make Holland an even more desirable place to live and work. Each of these […]

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How do you turn a group of people into a team?

In Blog | By

It’s not uncommon for companies to require different skill sets for different positions. That’s very true for our company. What makes a great copywriter is different from what makes a great video producer. They will tackle problems differently, visualize differently, and maybe even communicate differently. Sure, they can get along, but how do you turn […]

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Communications Insurance Policy

In Media Relations | By

You can’t predict exactly what crisis your company could face, but having a team of people prepared to lead communications will make dealing with a crisis a little less scary. Here are a few things you can do to start protecting yourself.

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Managing the Smacktivist

In Blog, Public Relations, Social Media | By

Managing the Smacktivist Smacktivisit: noun A person who uses social media primarily to talk smack about an organization, business or person. Usually this person sees themselves as an activist for a cause of some sort. Also see: “Troll” Social Media has changed business in a lot of ways. It offers an incredible opportunity for companies […]

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