The Coronavirus will surely leave it’s mark on the business world. But maybe in its hostile takeover, COVID-19 will dispose of one of the most meaningless marketing tools yet, the business card.
Read
Some things never change, but some things do.
So much has changed in the business landscape in just a few short weeks. It’s likely that things won’t bounce back for quite some time from Covid 19. And even when they do, there will be many long term changes in the way we do business.
Read
High schoolers know how to strategize. Do you?
What does high school math have to do with strategic marketing? Find out in our latest post as Leanne Schaeffer draws the connection between strategic marketing and the dreaded, but perhaps underappreciated, mathematical proof.
Read
Write Right
Sadly, avoiding writing isn’t as simple as never picking up a musical instrument. Communication is a critical part of our day, whether in person or in prose. So here are a few helpful hints to clean up your writing and start writing-right.
Read
Making the case for community engagement
We’ve had the pleasure of being a part of some of this community’s most important advancements: Holland Energy Park, Civic Center Place, Holland Community Aquatic Center and Waterfront Holland to name a few.
How do you turn a group of people into a team?
It’s not uncommon for companies to require different skill sets for different positions. That’s very true for our company. What makes a great copywriter is different from what makes a great video producer. They will tackle problems differently, visualize differently, and maybe even communicate differently. Sure, they can get along, but how do you turn them into a team?
Read
Communications Insurance Policy
You can’t predict exactly what crisis your company could face, but having a team of people prepared to lead communications will make dealing with a crisis a little less scary. Here are a few things you can do to start protecting yourself.
Read
Managing the Smacktivist
Managing the Smacktivist Smacktivisit: noun A person who uses social media primarily to talk smack about an organization, business or person. Usually this person sees themselves as an activist for a cause of some sort. Also see: “Troll” Social Media has changed business in a lot of ways. It offers an incredible opportunity for companies […]
Read
Why Media Kits
Whenever possible we provide digital media kits. More than a press release, we include visual elements to aid in the story like photography, graphics or videos.
Read
Business information security
A few weeks ago many Pokémon Go users were surprised to learn that the game requested full permission to their Google Accounts on IOS.
Read