Facebook Organic Reach is Dead: Long Live Organic Reach!

Since its founding in 2004, Facebook’s purpose and role as part of “internet culture” has continually evolved. What started as a seemingly innocent social media platform has become an instrumental platform for digital and social media marketers. However over the last two years, the marketing focus shifted away from organic reach and toward paid content. […]

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Holland Community Aquatic Center

After years of growth at Holland Community Aquatic Center (HCAC), simultaneous use by competitive programming and public access to their pools was becoming a capacity problem. They determined that a renovation of the existing facility and an expansion would allow them to meet accommodate their growing needs and turn the center into a community-focused wellness hub.

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LG Chem

With the continued rise in the electrification of vehicles, the demand for LG Chem’s high-quality batteries has been accelerating. LG Chem Michigan supplies advanced lithium ion batteries for vehicles like the Chevy Bolt and Chrysler Pacifica from their Holland location. As a result, they have experienced a dramatic increase in the need for both engineering and technical operator talent.

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Holland Civic Center Place

The Holland Civic Center was in the midst of a renovation project that had already been approved and partially funded. They were looking for assistance communicating to philanthropists that, while the initial project had already been funded, additional funding for these other projects would help bring the facility to the next level and become something that Holland could be proud of.

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Waterfront Holland

When the James De Young Power Plant on the waterfront of Lake Macatawa retired in 2016, it triggered an opportunity to discuss what the future of the property should be. This led the City of Holland and Holland Board of Public Works to ask a larger question: what should the future of the entire waterfront of Holland look like?

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