Creative Dining Services

Creative Dining Services is a comprehensive food services partner specializing in college & university dining, corporate dining, senior living facilities and conference centers. CDS approached Boileau with a need for a website that clearly told their stories and engaged directly with their targeted industry segments.

As the sophistication of their digital marketing activities continued to increase, they also wanted a high-performance platform capable of supporting their digital advertising initiatives. The site needed to sync well with their digital advertising efforts and provide adequate data to accurately measure success.

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When is social media a good (or bad) idea?

If your business is not yet leveraging social media to reach customers, employees or community stakeholders, that’s OK! Maybe your business doesn’t need it, but if you’re looking for a little guidance on whether you should make a splash, dip your toe in, or stay out of social media altogether, we’ve got some considerations for […]

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Facebook Organic Reach is Dead: Long Live Organic Reach!

Since its founding in 2004, Facebook’s purpose and role as part of “internet culture” has continually evolved. What started as a seemingly innocent social media platform has become an instrumental platform for digital and social media marketers. However over the last two years, the marketing focus shifted away from organic reach and toward paid content. […]

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Holland Aquatic Center

On the heels of a successful millage campaign, Holland Aquatic Center (HAC) had the opportunity to expand their service offerings as part of their facility’s renovation and expansion.

To support this, they would need a more modern brand, both visual and in words, that better represented their additional capabilities without losing sight of their roots as an important local source for swimming lessons and aquatic activities.

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LG Chem

With the continued rise in the electrification of vehicles, the demand for LG Chem’s high-quality batteries has been accelerating. LG Chem Michigan supplies advanced lithium ion batteries for vehicles like the Chevy Bolt and Chrysler Pacifica from their Holland location. As a result, they have experienced a dramatic increase in the need for both engineering and technical operator talent.

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Holland Civic Center Place

The Holland Civic Center was in the midst of a renovation project that had already been approved and partially funded. They were looking for assistance communicating to philanthropists that, while the initial project had already been funded, additional funding for these other projects would help bring the facility to the next level and become something that Holland could be proud of.

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Waterfront Holland

When the James De Young Power Plant on the waterfront of Lake Macatawa retired in 2016, it triggered an opportunity to discuss what the future of the property should be. This led the City of Holland and Holland Board of Public Works to ask a larger question: what should the future of the entire waterfront of Holland look like?

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