After an independent Solid Waste Characterization Analysis confirmed the the City of Holland’s curbside recycling program was no longer in alignment with industry best practices, the city decided to roll out dedicated EcoCarts, which are separate waste carts dedicated only for recyclables, along with a single-stream recycling program.
However, the City also faced a challenge in resident perception and recycling habits, which had become engrained over many years with the previous program. Many people had formed assumptions that recycling was overly expensive and offered a low ROI to the community and local business. They needed help telling their story and creating clarity around how recycling works in Holland.
