The release of releasing the release

In Blog |

During my nearly two years as a reporter, I spent a significant portion of each day sifting through countless emails (I had 34,000 emails in my inbox when I left), the majority containing a press release. The process started with “starring” the emails worthy of a second look, deleting the rest and then reviewing my […]

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The times they are a changin’

In Blog, News |

Transitioning from journalism to PR Change is inevitable in life and learning to accept that change is normal is a skill I’ve slowly mastered. Recently, change has again risen to the surface, this time as I switched jobs from the business reporter at the Holland Sentinel to the writer and communications strategist at Boileau. As […]

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How to beat the Instagram Algorithm

In Marketing, Social Media |

Instagram’s algorithm is a’changing. Long gone are the days of simply slapping an Instagram filter on an image and pushing upload expecting every follower to see your post. If you’re looking to grow your Instagram following in 2018, we’ve put together a few tips to help you navigate the Instagram waters.

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Meet Ben, our new video cave resident.

In News |

Boom. Boileau Got Bigger. Ben Dehart joins Boileau Communications Management LLC. Ben joined BCM after earning his bachelor’s in video production from Grand Valley State University. Skipping the morning coffee, Ben draws his energy each day from the opportunity to be creative. Ben is passionate about creating clear communications through the marriage of motion and […]

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