More than a battery, Volta offers complete lithium ion power systems that work with almost any mobile application. Volta’s products are complex, technical and revolutionary: a difficult combination for clear communication to general audiences. Boileau was amped to come alongside Volta to help articulate their products in a way that customers and users from across industries could understand while debunking lithium ion myths and falsities.
Our first task was to deeply understand both Volta’s brand and technology. Boileau performed a customer and key-employee survey, branding workshop and communications audit, to develop a clear snapshot of the Volta brand.
Once we had a deep understanding of both the who and what of Volta, we worked with their leadership to develop brand messaging that gave authentic voice to the brand. The messages are flexible enough to reach across markets, while supporting one common brand.
Using the new brand and discovery as our guide, we tailored a comprehensive strategic plan to support Volta as it expands into new markets and develops new industry applications.
Guided by the tactics outlined in the strategic plan and Volta’s new industry growth, Boileau developed a new website, designed fresh sales materials, earned media coverage and much more.
Since forming their partnership with Boileau, Volta’s marketing has a clear, comprehensive voice. Volta now empowers their sales teams and vendors with the understanding and tools necessary to make the sale. Volta has earned both local and national media coverage for their new partnerships and industry innovations. Deliverables also include motion graphics, live action video, trade show support, collateral tools, website development and more.