If you’re issuing text-only press releases into the online news either, you shouldn’t be surprised when the story goes nowhere… at least according to this report from PR Newswire. This vindicates a lot the advice we’ve been giving clients for years, but it bears repeating: The media wants photos! They want infographics, interactive charts and maps. If it’s a big enough story, they want a microsite to step them through it.

We know that broad audiences clamor for visual assets – why wouldn’t reporters, editors and the curators of internet not want them as well? Check out the infographic in the link, supported by real data from PR Newswire releases