Our reputation stands on the success of yours.
We create understanding from the most complex narratives. Our clients trust us to discover their stories, create effective strategy and manage their communications across diverse media and stakeholders.
It’s your story. Let us help you tell it.
The power of your story rests in how it is told. Some stories are simple; some are not. All require thoughtful telling with context and authenticity to create understanding for internal and external audiences. In 30-plus years of storytelling we’ve refined our process for guiding clients to stories that are effective and persuasive.
Discovery
Somewhere beneath the din of a crowded media landscape, mismatched marketing campaigns, and last year’s mission statement is your true story – the essence of who you are and the higher purpose your organization serves. We begin by developing our understanding of the story you need to tell.
» Interviews
» Branding Workshops
» Competitive Benchmarking
» Communications Audits
» Stakeholder Surveys
Strategy
With an understanding of your organization’s identity and long term goals, we work with you to create a communications strategy to support them. For your story, that means putting words to paper (or pixels) that are both true to the organization and meaningful to your stakeholders.
» Brand Statement Development
» Key Messaging Development
» Marketing Communications Planning
» Public Relations Planning
Tools
While it’s tempting to jump right into developing marketing materials, we hold that the discipline of discovery and strategy yield the most effective tools. A solid strategy holds every piece into alignment as an integrated campaign, creating clear understanding for every audience.
» Writing
» Public Relations & Media Training
» Website & Digital Marketing
» Social Media Management
» Advertising
» Video Production
» Graphic Design
Featured Case Studies
We’ve helped organizations big and small across diverse market segments bring their stories to life. Many of our greatest successes are things you’ll never hear about. However, there are just as many incredible clients who have graciously granted us permission to share about our work together. Here are a few of our favorites:
HBPW Empowering the Public
Helping a municipal utility engage the community in determining their energy future.
Perrigo Recruiting Top Talent
Building an employment brand for an invisible giant.
Pyramid Solutions Website Strategy
Helping a technology solutions provider consolidate their web presence.
Blog & Industry Thoughts
Meet Ben, our new video cave resident.
Boom, Boileau Got Bigger. Ben joined BCM after earning his bachelor’s in video production from Grand Valley State University. Skipping the morning coffee, Ben draws his energy each day from the opportunity to be creative. Ben is passionate...
read more
Facebook: Providing You with Top Talent
On February 15, Facebook made an update that changed the job recruitment game. Now businesses looking to hire can reach people on their timelines.
read more
Business information security
A few weeks ago many Pokémon Go users were surprised to learn that the game requested full permission to their Google Accounts on IOS.
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Ready for the Next Steps?
Best when taken in this order, but feel free to skip to Step 4 if you’re in a hurry.
Step 1
Facebook. You have it. We have it.
Like Us. (It’s really easy. You don’t even have to leave this page.)
Step 2
Follow us on LinkedIn for great content.
Link Up. (But seriously, come back when you’re done.)
Step 3
Sign up for our valuable, no-spam monthly newsletter.
Step 4: Talk to Us
Call 616.786.4461, or send us a note. You won’t regret it.