THE CHALLENGE
As one of Michigan’s fastest growing managed IT service firms, Worksighted approached Boileau for a strategic PR and marketing partner. While they spent years managing their own marketing communications materials, they increasingly worried their efforts were too disjointed.
They feared inconsistent messaging was creating disconnect between prospective customers and their true brand. What’s more, they were on the verge of a strong push to expand into new markets, and needed creative and strategic bench strength to make the transition.
THE SOLUTION
Our first task was to help them refine their brand, parsing out the values, messages and ethos felt by their stakeholder groups. We engaged their team in leadership interviews, a customer survey and a branding workshop to dig into these areas. From our research, we distilled targeted internal and external brand statements and key messages to lay the foundation for future communications.
Our next step was to develop a strategic communications plan. This plan outlined message opportunities, audiences and media for the year. Coupled with this, we launched their first creative, integrated advertising campaign: “Outsource to Awesome.” This became a bold extension of their brand, redefining outsourcing as something awesome when done locally and with an experienced, passionate team.
Deliverables
- Brand Messaging Development
- Marketing Strategy
- Creative Campaign Development
- Advertising Planning
- Ad & Collateral Design
- Brand Video Production
- Video Content Marketing Production
“The Boileau team has been an indispensable resource in helping us refine our message and tell our story in new and exciting ways.”
THE RESULTS
Through our multi-year partnership, Boileau served as an outsourced marketing partner during a period of rapid growth including the establishment of new offices in SE Michigan. The company experienced double-digit growth each year and expanded from about 35 employees to over 70.
Their marketing became focused, consistent and more effective in supporting their growth by creating an environment that encouraged sales. We provided a strong, consistent marketing presence, enabling and supporting the development of their in-house marketing department.