Your story is a box of crayons

Your story is a box of crayons

What colors do you use? This op ed written by our Director of Client Services Emily Staley, and published by the Grand Rapids Business Journal, offers a relatable perspective on the importance of strategic messaging when telling your...
Investment and legacy

Investment and legacy

This morning, Lakeshore Advantage kicked off a series of “Generations Coffee Talk” events with an opportunity to meet and learn from the family business leaders who have helped shape this community over the past few decades. At the core of these talks is...
Winning for the environment

Winning for the environment

We talked. They listened. It’s not every day that a public utility takes on the cleanup of a 26-acre tract of land overrun by invasive plant species and littered with decades of waste and scrap. The project is an important story. So we reached out to our local...