What does a multimedia release look like?

What does a multimedia release look like?

It’s not as complicated as it sounds. Your media can be attached to the release email as images, high-res infographics or a YouTube link. OR, if you want extra credit, you can make things as easy as possible for the media with a release microsite/press page. For...
Help your next news release earn greatness

Help your next news release earn greatness

If you’re issuing text-only press releases into the online news either, you shouldn’t be surprised when the story goes nowhere… at least according to this report from PR Newswire. This vindicates a lot the advice we’ve been giving clients for...