Instagram: No longer just for B2C

Instagram: No longer just for B2C

It’s becoming more apparent to marketers that when used effectively, Instagram can be a strong digital marketing tool. It’s not a marketing tool in the traditional sense – It has unique audiences and expectations. And when brands do not take those into consideration,...
Election 2016: What we can learn to run better businesses

Election 2016: What we can learn to run better businesses

Most of us don’t ever plan on running for president or even local government, but there stands something we can learn from the 2016 election. This has been one of the most entertaining races to the office yet, filled with passionate, political…. brands. You got it, in...
Investment and legacy

Investment and legacy

This morning, Lakeshore Advantage kicked off a series of “Generations Coffee Talk” events with an opportunity to meet and learn from the family business leaders who have helped shape this community over the past few decades. At the core of these talks is...
In the news

In the news

Every once in awhile, we like to take a little bit of our own advice and get out in the news. We were honored when the Grand Rapids Business Journal reached out to Randy this month for a feature in their Inside Track segment. In case you missed it in print,...