Leisure Living Management

Unifying a Good Story

The Challenge

Leisure Living Management is an assisted living and senior lifestyle services company with a network of senior communities across Michigan. While overall vision and management are centralized as one company, the company deeply values the sense of place, belonging and community experienced at each of their locations. As such, they wanted to unify their marketing to ensure quality and consistent messaging, while still preserving the autonomy and unique characteristics of each community.

Boileau has proven to be a very effective and pragmatic marketing partner for us. We can focus on service and growth knowing they have the creative and strategic experience to support our marketing needs.

Samantha Thelen

Regional Director of Operations, Leisure Living Management

The Solution

In the years since first working with Leisure Living on a corporate website, we’ve grown into a strategic marketing partner. When it came time to refresh (or initially launch) websites for each of their roughly 20 locations, we developed a custom WordPress multi-site installation. This gave each site a similar look and feel while empowering individual locations the ability to customize and update content.

Eventually, Leisure Living also asked us to assist them with marketing materials and advertising support. Taking the same approach we did with websites, we developed master designs for collateral brochures, newspaper ads, folders, price sheets and more that each carried strong content and a unified message. We then customized these with the logos and service offerings unique to each community.

 

Results

Since engaging with Boileau Communications, Leisure Living Management has continued to grow rapidly across the state, opening four new communities and adding onto five in the last few years alone. We continue to support them in print and digital marketing initiatives including ads, mailers, newsletters, posters, outdoor displays, signage and much more.

Go to Leisure Living's site.

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