Boileau Communications Management LLC

A place for podcasts

The other evening I was sitting on my deck listening on the radio to a broadcast of my beloved Detroit Tigers. I don’t think I was alone; there were hundreds of thousands of other fans listening to the same broadcast. It was an exciting game, and it occurred to me that evening how powerful the spoken word remains, even in the age of instant video on demand. In many cases, having someone tell a story in spoken words is still one of the most effective ways of getting people to listen to it.

We’ve been doing podcasts for our client C/D/H for over a year. They use them to provide focused, concise news and information to targeted segments of their markets. Paul Hillman of C/D/H hosts the podcasts—titled Knowledge Transfer 2.0—and in the 15-minute “shows” he talks with guests about a range of technology topics. To check out the C/D/H podcasts click here. They’ve had good response to the first six podcasts and we’re already working on #7 and #8.

With some inexpensive recording time and a well-thought-out script or discussion guide, it isn’t difficult to produce a podcast that is tight, interesting, informative and that does a great job conveying the warmth and character of your organization.