Boileau Communications Management LLC

We take having fun seriously

I hope that sooner or later everyone gets to work on a project that’s as much fun as the one we helped Perrigo launch this week. It’s a video called Talent Show, and its purpose is to help show prospective employees that Perrigo takes having fun seriously.

No spoiler alert here—I won’t give up the plot of the two-minute piece because it’s more fun to see it without knowing at first what’s going on. We shot it in several Perrigo facilities in Allegan, Michigan and it features a cast made up almost entirely of Perrigo employees. Let’s just say Perrigo folks have some mad skills.

It is a follow up to the Dancing Scientists video that we produced for Perrigo last year. And like Dancing Scientists, Talent Show does a good job of setting the company apart from its peers using humor and an unusual willingness not to take itself too seriously. We launched the video this week through a directed social media campaign, and so far the early reviews are good.