Boileau Communications Management LLC

CoroTech shines In Reinforced Plastics piece

Seeing a great piece on our client CoroTech in Reinforced Plastics is a tangible reminder that trade publications still matter—a lot.

With all the well-documented troubles plaguing mainstream print and broadcast media outlets, specialty trade publications—both print and on-line—are more important than ever as part of a comprehensive media strategy. It makes sense. One of the greatest information dynamics we see is the splintering of interests into countless niches. More than ever, people are becoming inclined to seek out just the information they want. Trade publications have always filled that role, and their migration to the web has made them more timely and fresh than the glossy monthly or quarterly publications we (at least some of us) remember from the past.

The Reinforced Plastics piece delivers great information about CoroTech’s innovative new infusion lining process to the decision makers in a global industry for whom the information is important.

For reaching a specialized audience with with detailed technical information, trades rule.