Archives Logo

Fresh Content Archives

Not what you wanted? Go back to recent articles.

 
28
Aug
09

Forget Best Practices

Lots of people claim to be experts on the “best practices” of web design, but the fact is that web design takes many shapes and forms, and a true best practices list would be 100 pages long, 960 pixels wide, and (according to most experts) a font size of approximately 15 points with a maximum line length of 85 characters – not to mention a budget too large to escape the boss’s eyes. So I’ll spare your eyes the 30 hours of reading, and do what we Millennials do best – tell you what people are doing wrong and what we would do differently if we were in charge. So lean back, grab a nice cup of Earl Grey and a sliver of lemon, and enjoy reading about three common problems in web design. Read More.

 
11
Aug
09

I Finally Made It

When I was back in journalism school I used to dream that some day I'd have a newspaper column in which I could write at large about the great outdoors. I finally made it. Read More.

 
22
Jul
09

Planning The Mega-Event

The great football coach Vince Lombari used to hate the passing game. In his mind there were only three things that could happen on a passing play, and two of them were bad. I have to admit that event planning sometimes feels the same way. Read More.

 
24
Jun
09

Service Builds Fierce Loyalty

A flooded basement this week gave me a potent reminder of how important the little things are to building enduring customer loyalty. Read More.

 
15
Jun
09

CoroTech shines In Reinforced Plastics piece

Seeing a great piece on our client CoroTech in Reinforced Plastics is a tangible reminder that trade publications still matter--a lot. Read More.

 
10
Jun
09

GHSP Hits Twice

It was great to see GHSP get some well deserved recognition this week, both at the local and national level. Read More.

 
10
Jun
09

3D=Happy Clients

Lots of elements go into creating a successful outcome for our clients. As diverse as those elements can be, nothing works well if we don't start with 3D.  Read More.

 
29
May
09

Firm Marks Five Years of Growth, Success

Since its founding, the Holland-based public relations and business communications firm has quadrupled its revenues and grown from one to five full and part-time employees. The firm’s broad client base includes companies in pharmaceuticals, manufacturing, energy, legal services, technology consulting, healthcare, construction and non-profit organizations. “It’s been a great adventure for us,” said Randy Boileau, Boileau Communications’ founder. “We’ve been very pleased to survive and grow in our first five years, thanks entirely to the great clients we have the privilege to serve.” Read More.

 
20
May
09

Wish I thought of that

One of our local watering holes, a sports pub named Blazer's, held a nifty promotion last night that I wish I would have thought of. Name Your Price night gave the pub's customers the right to decide how much they were willing to pay for their food. The results were interesting. Read More.

 
14
May
09

Where can we get a vision for Chrysler?

Chrysler's announcement that they're going to cut a quarter of their dealerships doesn't much qualify as news--everyone knew it was coming. Still, spend a few minutes thinking about more than just the raw numbers. Consider what those numbers mean, especially in small towns across America where a Dodge or Chrysler dealership is integrated into the fabric of the community.  Read More.

 
12
May
09

"Job Angels" show our better side

I came across a great story in Workforce Management about a growing national movement called the "Job Angels." Made up of professional recruiters and other HR folks around the country, the Job Angels are regular people who are pitching in to help others who've lost their jobs--which is benefitting unemployed workers and employers nationwide. Read More.

 
11
May
09

Tough times call for more communication, not less

Like everyone else in Michigan I've been paying close attention to the GM and Chrysler stories, and how they are playing out. One would have to imagine (or at least hope) that those companies are keeping their employees up to date on the events that are pushing them beyond any place they have ever been before. Read More.

 
08
May
09

What I learned from Swine Flu

We should take notes on the fact that a nasty bout of the flu sent the world into a breathless hysteria.  Read More.

 
07
May
09

A place for podcasts

Some things are better said. There may be a place for podcasts in your communications toolbox and putting one together is probably easier than you think.  Read More.

 

Subscribe to the Fresh Content news feed.

Fresh Coffee Can't find what you're looking for? Have a look at our recent articles.