Business information security

Business information security

A few weeks ago many Pokémon Go users were surprised to learn that the game requested full permission to their Google Accounts on IOS. Although the issue was quickly resolved by Google and the game’s developers, Niantic, it makes sense to pause and think about...
Negative reviews: An opportunity for growth

Negative reviews: An opportunity for growth

Today’s online review forums offer patrons more opportunities to review your business, good and bad. Although these outlets can offer a great place for recommendations and praise, without a doubt, you will eventually receive some negative feedback. Responding to...
What does a multimedia release look like?

What does a multimedia release look like?

It’s not as complicated as it sounds. Your media can be attached to the release email as images, high-res infographics or a YouTube link. OR, if you want extra credit, you can make things as easy as possible for the media with a release microsite/press page. For...
Yes, people are watching your video

Yes, people are watching your video

Here are some statistics to support you needing video on your website and for social media, including how executives watch and share video. So to answer the question we hear often, yes, people are watching (or would like to watch) your...
Introducing secure bi-monthly backups on Rackspace

Introducing secure bi-monthly backups on Rackspace

About two and a half years ago, we became fed up with the low-quality, sometimes-online quality of average web hosting companies, and started working with Rackspace to provide our clients with the kind of service they deserve. Since then, we’ve grown from...
Cool vs. creepy marketing

Cool vs. creepy marketing

A recent study addresses the delicate line between cool and creepy when it comes to personalizing experiences through marketing. At BCM, we’ve talked about this regarding websites. Do you ask for contact information before allowing users to download a resource from...