Business information security

Business information security

A few weeks ago many Pokémon Go users were surprised to learn that the game requested full permission to their Google Accounts on IOS. Although the issue was quickly resolved by Google and the game’s developers, Niantic, it makes sense to pause and think about...
Recruiting on social media

Recruiting on social media

Social media is a powerful tool for reinforcing brand messages and recruiting the right talent. Unifying brand messages across platforms strengthens a brand overall, but also allows you to reach more potential candidates with your messages. The two main social tools...
Instagram: No longer just for B2C

Instagram: No longer just for B2C

It’s becoming more apparent to marketers that when used effectively, Instagram can be a strong digital marketing tool. It’s not a marketing tool in the traditional sense – It has unique audiences and expectations. And when brands do not take those into consideration,...