Millennials and Boomers

Millennials and Boomers

Driving to a meeting not too long ago I heard an old song by Country Joe MacDonald and the Fish, a 60s band that achieved some fame with a Woodstock (I) anti-war anthem. The song I heard was Tricky Dicky, a slap at disgraced president Richard Nixon. It would have been...
What does a multimedia release look like?

What does a multimedia release look like?

It’s not as complicated as it sounds. Your media can be attached to the release email as images, high-res infographics or a YouTube link. OR, if you want extra credit, you can make things as easy as possible for the media with a release microsite/press page. For...
Help your next news release earn greatness

Help your next news release earn greatness

If you’re issuing text-only press releases into the online news either, you shouldn’t be surprised when the story goes nowhere… at least according to this report from PR Newswire. This vindicates a lot the advice we’ve been giving clients for...
Winning for the environment

Winning for the environment

We talked. They listened. It’s not every day that a public utility takes on the cleanup of a 26-acre tract of land overrun by invasive plant species and littered with decades of waste and scrap. The project is an important story. So we reached out to our local...