Instagram: No longer just for B2C

Instagram: No longer just for B2C

It’s becoming more apparent to marketers that when used effectively, Instagram can be a strong digital marketing tool. It’s not a marketing tool in the traditional sense – It has unique audiences and expectations. And when brands do not take those into consideration,...
Election 2016: What we can learn to run better businesses

Election 2016: What we can learn to run better businesses

Most of us don’t ever plan on running for president or even local government, but there stands something we can learn from the 2016 election. This has been one of the most entertaining races to the office yet, filled with passionate, political…. brands. You got it, in...
Millennials and Boomers

Millennials and Boomers

Driving to a meeting not too long ago I heard an old song by Country Joe MacDonald and the Fish, a 60s band that achieved some fame with a Woodstock (I) anti-war anthem. The song I heard was Tricky Dicky, a slap at disgraced president Richard Nixon. It would have been...
Your story is a box of crayons

Your story is a box of crayons

What colors do you use? This op ed written by our Director of Client Services Emily Staley, and published by the Grand Rapids Business Journal, offers a relatable perspective on the importance of strategic messaging when telling your...
Cool vs. creepy marketing

Cool vs. creepy marketing

A recent study addresses the delicate line between cool and creepy when it comes to personalizing experiences through marketing. At BCM, we’ve talked about this regarding websites. Do you ask for contact information before allowing users to download a resource from...