It’s not as complicated as it sounds. Your media can be attached to the release email as images, high-res infographics or a YouTube link. OR, if you want extra credit, you can make things as easy as possible for the media with a release microsite/press page.
For LG Chem’s latest release on their partnership with GM, we created a microsite with downloads to the release, a package of high-res (too big for email) images and downloads of a video b-roll package of their Holland plant. We would love to share the whole thing, but it’s under a security key that we only made available to the press.