Who doesn’t love ads with puppies? How about one that follows you around, plays with you and begs you to take him home? Bravo to OgilvyOne UK for creating this adorable campaign to engage people on pet adoption.

With a series of interactive video displays, the dog follows users carrying RFID-embedded brochures around London. Essentially, it’s a physical version of the tracking cookies websites use to re-target you for online ads… but with a softer touch.

Interactive works because it engages people. They’re not just reading or watching. They’re doing, and their actions influence the outcome or result. In that way, your story becomes an impactful, memorable experience. See the puppy in action.