Our reputation stands on the success of yours.

We create understanding from the most complex narratives. Our clients trust us to discover their stories, create effective strategy and manage their communications across diverse media and stakeholders.

Who We Are

It’s your story. Let us help you tell it.

The power of your story rests in how it is told. Some stories are simple; some are not. All require thoughtful telling with context and authenticity to create understanding for internal and external audiences. In 30-plus years of storytelling we’ve refined our process for guiding clients to stories that are effective and persuasive.

Discovery

Somewhere beneath the din of a crowded media landscape, mismatched marketing campaigns, and last year’s mission statement is your true story – the essence of who you are and the higher purpose your organization serves. We begin by developing our understanding of the story you need to tell.

» Interviews
» Branding Workshops
» Competitive Benchmarking
» Communications Audits
» Stakeholder Surveys

Strategy

With an understanding or your organization’s identity and long term goals, we work with you to create a communications strategy to support them. For your story, that means putting words to paper (or pixels) that are both true to the organization and meaningful to your stakeholders.

» Brand Statement Development
» Key Messaging Development
» Marketing Communications Planning
» Public Relations Planning

Tools

While it’s tempting to jump right into developing marketing materials, we hold that the discipline of discovery and strategy yield the most effective tools. A solid strategy holds every piece into alignment as an integrated campaign, creating clear understanding for every audience.

» Writing
» Public Relations & Media Training
» Website & Digital Marketing
» Social Media Management
» Advertising
» Video Production
» Graphic Design

Featured Case Studies

We’ve helped organizations big and small across diverse market segments bring their stories to life. Many of our greatest successes are things you’ll never hear about. However, there are just as many incredible clients who have graciously granted us permission to share about our work together. Here are a few of our favorites:

HBPW Empowering the Public

Helping a municipal utility engage the community in determining their energy future.

Explore the Story

Perrigo Recruiting Top Talent

Building an employment brand for an invisible giant.

Explore the Story

Crisis: Retail Labor Dispute

Saving a midwest retail store from the social media mob.

Explore the Story

Blog & Industry Thoughts

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Ready for the Next Steps?

Best when taken in this order, but feel free to skip to Step 4 if you’re in a hurry.

Step 1

Facebook. You have it. We have it.

Like Us. (It’s really easy. You don’t even have to leave this page.)

Step 2

Follow us on LinkedIn for great content.

Link Up. (but seriously, come back when you’re done)

Step 3

Sign up for our valuable, no-spam monthly newsletter.

Step 4: Talk to Us

Call 616.786.4461, or send us a note. You won’t regret it.

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